Marketing of Service- Restaurant Chain
Opening an Indian Restaurant in South Africa
2013
Group Members
Abhishek Bose : Roll1
Ashok Upadhay : Roll 4
Kumarjit Chakraborty : Roll 14
Arunava Das Adhikary : Roll 02
The
CONTENTS
SL. Topic
1. Executive Summary 3
2. Introduction 4
3. Indian Diaspora in South Africa 5
4. Population, Regional & Linguistic Distribution 6
5. Starting a restaurant chain in South Africa 7 – 9
6. Marketing Mix 10 - 12
7. A peek into the Pro-ser-exp to be offered 13 - 16 through the restaurant 8. Promoting the restaurant 17
9. Business Forecast 18
10. References 19
Executive Summary
With the rise in disposable income, dining outside has become a staple part of the modern world. This has been a phenomenon of most of the cities across the continent. The beautiful and pristine continent of Africa is no exception with the spurt of the cities and the settlements from the outside countries. An interesting cradle of development in the continent is the country of South Africa. As the standard of living of most South Africans has risen over the last decade, eating out has become a popular leisure activity. According to Statistics South Africa, restaurants and coffee shops are steadily growing their businesses year on year. Take-away also did well, with businesses growing at an annual rate of around 15%. These increases were in spite of rising interest rates.
In recent years, this market has grown and more restaurants have opened – offering a wide variety and an improving quality of food. So, while the market offers plenty of opportunity for a small business, it also demands quality and preferably a special or different offering. We, at Golden Restaurants , in our explorations to roll out across the seas , couldn’t help overlook this burgeoning market. Hence, going ahead with
2013
Group Members
Abhishek Bose : Roll1
Ashok Upadhay : Roll 4
Kumarjit Chakraborty : Roll 14
Arunava Das Adhikary : Roll 02
The
CONTENTS
SL. Topic
1. Executive Summary 3
2. Introduction 4
3. Indian Diaspora in South Africa 5
4. Population, Regional & Linguistic Distribution 6
5. Starting a restaurant chain in South Africa 7 – 9
6. Marketing Mix 10 - 12
7. A peek into the Pro-ser-exp to be offered 13 - 16 through the restaurant 8. Promoting the restaurant 17
9. Business Forecast 18
10. References 19
Executive Summary
With the rise in disposable income, dining outside has become a staple part of the modern world. This has been a phenomenon of most of the cities across the continent. The beautiful and pristine continent of Africa is no exception with the spurt of the cities and the settlements from the outside countries. An interesting cradle of development in the continent is the country of South Africa. As the standard of living of most South Africans has risen over the last decade, eating out has become a popular leisure activity. According to Statistics South Africa, restaurants and coffee shops are steadily growing their businesses year on year. Take-away also did well, with businesses growing at an annual rate of around 15%. These increases were in spite of rising interest rates.
In recent years, this market has grown and more restaurants have opened – offering a wide variety and an improving quality of food. So, while the market offers plenty of opportunity for a small business, it also demands quality and preferably a special or different offering. We, at Golden Restaurants , in our explorations to roll out across the seas , couldn’t help overlook this burgeoning market. Hence, going ahead with
References: : * Statistics South Africa http://www.statssa.gov.za/default.asp * Indian Tourist in South Africa http://www.southafrica.net/research/en/page/research-reports-search/search&category=Arrivals&entry_date from=2012&entry_date-to=2012 * www.lonelyplanet.com/south-africa/restaurants/indian * Wikipedia https://en.wikipedia.org/wiki/South_Africa