Marketing Plan
Table of Contents
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 8
Monitoring Procedures 9
Introduction The product, I would like to introduce is a new innovative slow cooker. This innovative small electric appliance will make busy customers lives easier. Have you ever started your slow cooker before you left for work and come home to food that is either not ready or over cooked? Well, not no more! This slow cooker will keep your food cold until it is ready to automatically start cooking, to give you a perfect meal every time.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
The Product
Our product is a durable attractive stainless steel, slow cookers that is offered in many sizes and colors to fit the customer’s personal need. Our new innovative slow cooker has many features. This slow cooker is programmable, so the food will be perfectly cooked when you walk in your door. This slow cooker will keep the food refrigerated until it needs to start cooking. It allows the customer to program what type of meat, the size of the meat, the vegetables included, and what time the customer would like it to be complete. It will automatically change settings from refrigerate, high, low, and warm. The food will be perfectly cooked when it was programmed to be complete. This slow cooker is programmed to make sure that the type of meat
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 8
Monitoring Procedures 9
Introduction The product, I would like to introduce is a new innovative slow cooker. This innovative small electric appliance will make busy customers lives easier. Have you ever started your slow cooker before you left for work and come home to food that is either not ready or over cooked? Well, not no more! This slow cooker will keep your food cold until it is ready to automatically start cooking, to give you a perfect meal every time.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
The Product
Our product is a durable attractive stainless steel, slow cookers that is offered in many sizes and colors to fit the customer’s personal need. Our new innovative slow cooker has many features. This slow cooker is programmable, so the food will be perfectly cooked when you walk in your door. This slow cooker will keep the food refrigerated until it needs to start cooking. It allows the customer to program what type of meat, the size of the meat, the vegetables included, and what time the customer would like it to be complete. It will automatically change settings from refrigerate, high, low, and warm. The food will be perfectly cooked when it was programmed to be complete. This slow cooker is programmed to make sure that the type of meat