Marketing Plan
Executive Summary
A marketing plan of Mitsubishi Corporation Japan is hereby proposed as follows for the Elevator Promotion to the Maldivian market. Mitsubishi has a good presence in Asia and globally also. Mitsubishi Corporation Japan plan is to get into Maldivian market to sell elevators as Maldives population is increasing and the construction industry is booming in the country. The marketing plan will consist of marketing strategy through 4p’s price, promotion, product and place. The competitors in Maldives haven’t segmented the market, so Mitsubishi elevators should take marketing action by segmenting market such as high segment, middle segment and low segment (to normal residence) in Maldives.
Introduction In brief, the objective of this Market Plan of Mitsubishi Corporation Japan is to market Mitsubishi Elevators in Maldives. This Market Plan can be used for 2015. The limitations of this market plan were difficult to get up to date information and time limitation.
Company Profile
In 1954 the new Mitsubishi was founded, and at the same year was listed on both the Tokyo and Osaka stock exchanges. The company began expanding its development and investment-based business on a global scale. In 1971, the company made “Mitsubishi Corporation” its official English name (Mitsubishi Corporation, 2012). Mission of Mitsubishi Corporation is, “to leverage our business to help solve problems in Japan around the world, and to embrace the spirit of our Three Corporate Principles by creating Sustainable Corporate Value” (Mitsubishi Corporation, 2012). In addition, according to Mitsubishi Corporation (2012),
Mitsubishi Corporation (MC) is a global integrated business enterprise that develops and operates businesses across virtually every industry including financial, energy, metals, machinery, chemicals, food and environmental business. MC’s current activities are expanding far beyond its traditional trading operations as its diverse business ranges from natural
A marketing plan of Mitsubishi Corporation Japan is hereby proposed as follows for the Elevator Promotion to the Maldivian market. Mitsubishi has a good presence in Asia and globally also. Mitsubishi Corporation Japan plan is to get into Maldivian market to sell elevators as Maldives population is increasing and the construction industry is booming in the country. The marketing plan will consist of marketing strategy through 4p’s price, promotion, product and place. The competitors in Maldives haven’t segmented the market, so Mitsubishi elevators should take marketing action by segmenting market such as high segment, middle segment and low segment (to normal residence) in Maldives.
Introduction In brief, the objective of this Market Plan of Mitsubishi Corporation Japan is to market Mitsubishi Elevators in Maldives. This Market Plan can be used for 2015. The limitations of this market plan were difficult to get up to date information and time limitation.
Company Profile
In 1954 the new Mitsubishi was founded, and at the same year was listed on both the Tokyo and Osaka stock exchanges. The company began expanding its development and investment-based business on a global scale. In 1971, the company made “Mitsubishi Corporation” its official English name (Mitsubishi Corporation, 2012). Mission of Mitsubishi Corporation is, “to leverage our business to help solve problems in Japan around the world, and to embrace the spirit of our Three Corporate Principles by creating Sustainable Corporate Value” (Mitsubishi Corporation, 2012). In addition, according to Mitsubishi Corporation (2012),
Mitsubishi Corporation (MC) is a global integrated business enterprise that develops and operates businesses across virtually every industry including financial, energy, metals, machinery, chemicals, food and environmental business. MC’s current activities are expanding far beyond its traditional trading operations as its diverse business ranges from natural