Marketing Plan
MARKETING PRINCIPLES
MKTG1205
Teachers: Caroline Nguyen
Group 7A
Tran Nguyen Tra Mi – s3358223
Nguyen Hoang Phu – s3360593
Nguyen Phi Phung – s3394122
Nguyen Anh Tuan – s3393096
Nguyen Thi Minh Yen – s3358076
EXECUTIVE
Vinh Hao was established in 1928 and officially was appeared in Vietnamese market in 1930. Vinh Hao became the first company in Vietnam which provided the mineral water bottles and obviously they were a market leader at that time. Vinh hao water was taken from high quality water source that was founded by a French scientist. In the open economic of Vietnam, the company have to face a highest competition with other strong opponents such as La Vie. There are two main kinds of Vinh Hao products including mineral water (with CO2 and without CO2) and soft drink which based on mineral water with CO2: Lemon, Orange, Sarsi flavour in plastic bottle.
The group of customers that Vinhhao wants to target is everybody at every age, both gender who has middle to high income in Vietnam. Vinhhao applied the differentiated marketing target to satisfy and reach more customers in order to achieve higher sales and stronger position even though it cost a higher investment. In addition, they use the same for less strategy, which offers lower price than competitor's product while providing the same benefits for customers. Because mineral water is a pure competition in Vietnam, there is demand for mineral is highly price elastic due to many substitutes. Therefore, the price is fixed to compete with others. Finally, Vinh Hao applies the conventional systems for the recent distribution system which offer the simple management, but it is hard to interact consumers and measure satisfaction of them.
There are three major objectives for Vinh Hao Company including corporation, financing and marketing objective. First, the company wants to hold the majority of market share revenue and become the icon for Vietnamese corporation in water bottle industry by offering
MKTG1205
Teachers: Caroline Nguyen
Group 7A
Tran Nguyen Tra Mi – s3358223
Nguyen Hoang Phu – s3360593
Nguyen Phi Phung – s3394122
Nguyen Anh Tuan – s3393096
Nguyen Thi Minh Yen – s3358076
EXECUTIVE
Vinh Hao was established in 1928 and officially was appeared in Vietnamese market in 1930. Vinh Hao became the first company in Vietnam which provided the mineral water bottles and obviously they were a market leader at that time. Vinh hao water was taken from high quality water source that was founded by a French scientist. In the open economic of Vietnam, the company have to face a highest competition with other strong opponents such as La Vie. There are two main kinds of Vinh Hao products including mineral water (with CO2 and without CO2) and soft drink which based on mineral water with CO2: Lemon, Orange, Sarsi flavour in plastic bottle.
The group of customers that Vinhhao wants to target is everybody at every age, both gender who has middle to high income in Vietnam. Vinhhao applied the differentiated marketing target to satisfy and reach more customers in order to achieve higher sales and stronger position even though it cost a higher investment. In addition, they use the same for less strategy, which offers lower price than competitor's product while providing the same benefits for customers. Because mineral water is a pure competition in Vietnam, there is demand for mineral is highly price elastic due to many substitutes. Therefore, the price is fixed to compete with others. Finally, Vinh Hao applies the conventional systems for the recent distribution system which offer the simple management, but it is hard to interact consumers and measure satisfaction of them.
There are three major objectives for Vinh Hao Company including corporation, financing and marketing objective. First, the company wants to hold the majority of market share revenue and become the icon for Vietnamese corporation in water bottle industry by offering