Marketing Plan
8 April 2011
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Executive Summary
Sui Generis is a company that plans to launch a new product, customized watch, into the market. Sui Generis's vision is to establish a brand name and brand value for itself and to become one of the top 30 watch companies in Singapore in 3 years. The company aims to satisfy customers by providing a platform for people to express their creativity by customizing their own watches according to their personality, preference and choice. It also aims to become 1 of top 30 companies in Singapore by 2014. Many different segments in the watch market will be targeted by offering different range in prices to suit various needs and to take advantage of opportunity indicated by the trend towards individualism.
The primary objective is to achieve first year sales of 5000 units locally and 1000 units globally and to create brand awareness locally as well as in the global markets. The primary financial objective is to keep the first year losses to S$1million, breaking even at the second year and to start earning profit of S$1million in the third year.
Situation analysis
Sui Generis intends to erect an assembling unit in Singapore that compiles watches from components that have been outsourced. A shop would be opened in Singapore to sell the finalized products
Political / Legal
Singapore is a politically stable country with the appropriate laws and policies governing businesses to protect the interest of consumers and investors.
Our company plans to adhere to the government policies, labour and other related laws in the process of marketing our product, taking into account all necessary taxes and levies.
Singapore government is encouraging entrepreneurship providing spring grants to aid entrepreneurs in their course of setting up a business. By basing our company in Singapore, we can make use of this grant to aid the company’s financial spending in our marketing operations.
Economic Factors
Singapore economy is
|
Executive Summary
Sui Generis is a company that plans to launch a new product, customized watch, into the market. Sui Generis's vision is to establish a brand name and brand value for itself and to become one of the top 30 watch companies in Singapore in 3 years. The company aims to satisfy customers by providing a platform for people to express their creativity by customizing their own watches according to their personality, preference and choice. It also aims to become 1 of top 30 companies in Singapore by 2014. Many different segments in the watch market will be targeted by offering different range in prices to suit various needs and to take advantage of opportunity indicated by the trend towards individualism.
The primary objective is to achieve first year sales of 5000 units locally and 1000 units globally and to create brand awareness locally as well as in the global markets. The primary financial objective is to keep the first year losses to S$1million, breaking even at the second year and to start earning profit of S$1million in the third year.
Situation analysis
Sui Generis intends to erect an assembling unit in Singapore that compiles watches from components that have been outsourced. A shop would be opened in Singapore to sell the finalized products
Political / Legal
Singapore is a politically stable country with the appropriate laws and policies governing businesses to protect the interest of consumers and investors.
Our company plans to adhere to the government policies, labour and other related laws in the process of marketing our product, taking into account all necessary taxes and levies.
Singapore government is encouraging entrepreneurship providing spring grants to aid entrepreneurs in their course of setting up a business. By basing our company in Singapore, we can make use of this grant to aid the company’s financial spending in our marketing operations.
Economic Factors
Singapore economy is