marketing plan
Care Fitness Center
Marketing Plan
Table of Contents
1.0 Executive summary………………………………………………………………...1
2.0 Situation analysis……………………………………………………………….. 1 2.1 Market Analysis………………………………………………………………..2 2.2 Target market…………………………………………………………………....3 2.3 SWOT Analysis…………………………………………………………………4 2.4 Competitor Analysis…………………………………………………………….5
3.0 Objectives…………………………………………………………………………6
4.0 Marketing Mix……………………………………………………………………...7
4.1 Service Analysis………………………………………………………………...8
4.2 Pricing Strategies………………………………………………………………..9
4.3 Place Strategies…………………………………………………………………10
4.4 Promotion Strategies……………………………………………………………11
5.0 Information Sources………………………………………………………………126.0 Budget/Controls………………………………………………………………….13
6.1 Revenue/Expenses………………………………………………………………..14
7.0 Contingencies……………………………………………………………………15
8.0 Implementation……………………………………………………………………16
9.0 Conclusion………………………………………………………………………….
Executive Summary
Care fitness center will provide physical and mental fitness for the elderly people ages from 55 to 75. Our target market is in the small cities, such as Commerce, Cooper, Paris, and Sulphur Springs where life is very peaceful, but somehow offers boring life style to the people living with this kind of life for a long time. It will need approximately 8,000 square feet for our gym. Since most of them are retired they have plenty of free time every day. Spending the whole day staying at home is really boring in especially in later stage of life. Considering this kind of situation, we want to seize the opportunity to start our business which is activities center for the old people in the small cities where life does not offer enough for the elderly people.
Age specific fitness tools and traditional sports and entertainment activities such as
Marketing Plan
Table of Contents
1.0 Executive summary………………………………………………………………...1
2.0 Situation analysis……………………………………………………………….. 1 2.1 Market Analysis………………………………………………………………..2 2.2 Target market…………………………………………………………………....3 2.3 SWOT Analysis…………………………………………………………………4 2.4 Competitor Analysis…………………………………………………………….5
3.0 Objectives…………………………………………………………………………6
4.0 Marketing Mix……………………………………………………………………...7
4.1 Service Analysis………………………………………………………………...8
4.2 Pricing Strategies………………………………………………………………..9
4.3 Place Strategies…………………………………………………………………10
4.4 Promotion Strategies……………………………………………………………11
5.0 Information Sources………………………………………………………………126.0 Budget/Controls………………………………………………………………….13
6.1 Revenue/Expenses………………………………………………………………..14
7.0 Contingencies……………………………………………………………………15
8.0 Implementation……………………………………………………………………16
9.0 Conclusion………………………………………………………………………….
Executive Summary
Care fitness center will provide physical and mental fitness for the elderly people ages from 55 to 75. Our target market is in the small cities, such as Commerce, Cooper, Paris, and Sulphur Springs where life is very peaceful, but somehow offers boring life style to the people living with this kind of life for a long time. It will need approximately 8,000 square feet for our gym. Since most of them are retired they have plenty of free time every day. Spending the whole day staying at home is really boring in especially in later stage of life. Considering this kind of situation, we want to seize the opportunity to start our business which is activities center for the old people in the small cities where life does not offer enough for the elderly people.
Age specific fitness tools and traditional sports and entertainment activities such as