Marketing Plan
Marketing Plan
Table of Contents
1 Executive Summary 1
2 Current Market Situation 2
3 Market Description 2
3.1 Growth Divers for the company 3
3.2 Our Target Markets 3
4 Product Review:- 4
5 Competitive Review:- 5
6 Channels and Logistics Review:- 6
7 Sample of Competitive products and pricing 6
8 Strengths, Weakness, Opportunities and Threat (SOWT) Analysis: 7
8.1 Strength 7
8.2 Weakness 8
8.3 Opportunities 8
8.4 Threats 9
9 Objective and Issues:- 9
10 .Marketing Strategy:- 9
10.1 Positioning: 10
10.2 Product strategy: 10
10.3 Pricing strategy: 10
10.4 Distribution Strategy: 11
10.5 Marketing Communication strategy: 11
10.6 Marketing Research: 12
11 .Action Programs: 12
12 .Budgets: 12
13 .Control: 13
1 Executive Summary
Explore preparing to launch a Laptop in the market. Now we analysis the market and segmented the market into different category and sleeted our target market. We identified our Strength, weakness, opportunities and threats. We also make competitor review and as well as Product Review. And we will provide advantages and opportunities to them so that they can be satisfied. We set our target to sell 200000 units and make a revenue 700 cores tk.
2 Current Market Situation
Explore was founded by 5 entrepreneur 5 months ago with the experience of Smartphone market is about to enter the mature PC market. Multifunctional Laptop is a common for both personal and professional use.
Lenovo was selected as market leader in the laptop market by IT professionals with 16.9 % share of the global market. The runner-up in the market is Hp with 16.2% share in the worldwide marketplace. And Dell at the 3rd place with 11.6% market share in the worldwide market. So to gain market share in this dynamic market environment Explore must carefully target specific segments with features that deliver benefits valued by each customer group.
3 Market Description
Firstly we will go for market analysis which gives our
Table of Contents
1 Executive Summary 1
2 Current Market Situation 2
3 Market Description 2
3.1 Growth Divers for the company 3
3.2 Our Target Markets 3
4 Product Review:- 4
5 Competitive Review:- 5
6 Channels and Logistics Review:- 6
7 Sample of Competitive products and pricing 6
8 Strengths, Weakness, Opportunities and Threat (SOWT) Analysis: 7
8.1 Strength 7
8.2 Weakness 8
8.3 Opportunities 8
8.4 Threats 9
9 Objective and Issues:- 9
10 .Marketing Strategy:- 9
10.1 Positioning: 10
10.2 Product strategy: 10
10.3 Pricing strategy: 10
10.4 Distribution Strategy: 11
10.5 Marketing Communication strategy: 11
10.6 Marketing Research: 12
11 .Action Programs: 12
12 .Budgets: 12
13 .Control: 13
1 Executive Summary
Explore preparing to launch a Laptop in the market. Now we analysis the market and segmented the market into different category and sleeted our target market. We identified our Strength, weakness, opportunities and threats. We also make competitor review and as well as Product Review. And we will provide advantages and opportunities to them so that they can be satisfied. We set our target to sell 200000 units and make a revenue 700 cores tk.
2 Current Market Situation
Explore was founded by 5 entrepreneur 5 months ago with the experience of Smartphone market is about to enter the mature PC market. Multifunctional Laptop is a common for both personal and professional use.
Lenovo was selected as market leader in the laptop market by IT professionals with 16.9 % share of the global market. The runner-up in the market is Hp with 16.2% share in the worldwide marketplace. And Dell at the 3rd place with 11.6% market share in the worldwide market. So to gain market share in this dynamic market environment Explore must carefully target specific segments with features that deliver benefits valued by each customer group.
3 Market Description
Firstly we will go for market analysis which gives our