Marketing plan Assignment 1 MKT500
Assignment 2: Part B: Your Marketing Plan
Mary Faragalla
Strayer University
Dr. Steven Englehart
MKT 500: Marketing Management
May 31st, 2014
The tourism industry has experienced rapid growth over the last several years. This has mostly been due to the introduction of a 'borderless' world and better provided information about the majestic sceneries throughout the world (Bplans, 2014). Great Getaways is a new travel agency targeting baby boomers. With the increasing number of retiring baby boomers every year, Great Getaways is about to enter a profitable market in a quickly growing industry.
Great Getaways is going to take advantage of this growth, with a dedicated and experienced staff, excellent networking, and effective management and marketing. Great Getaways aims at providing travel and adventure packages to retiring baby boomers to different destinations all over the world. Services provided by Great Getaways will primarily include pre-arranged tours, custom packages according to clients’ specifications, travel consultation, and as time goes by, making reservations for accommodation and any other necessary reservations (Bplans, 2014).
Great Getaways’ services will be of very high quality, easy, informative and personalized to the clients’ needs which will make the clients’ appreciate their experience with us and enjoy their vacation (Bplans, 2014).
The marketing strategy of Great Getaways will be built on mainly ensuring that clients know about our services and existence. Therefore, Great Getaways’ purpose is to provide the right information to the right target clients at the right time. The plan is to fulfill this through a market penetration strategy that will make sure that we are well known and respected in the tourism industry. Great Getaways will also make sure to take people’s budgets into consideration when setting the prices (Bplans, 2014).
Travel agencies are very profitable. The main revenue of Great getaways come from commissions of
Mary Faragalla
Strayer University
Dr. Steven Englehart
MKT 500: Marketing Management
May 31st, 2014
The tourism industry has experienced rapid growth over the last several years. This has mostly been due to the introduction of a 'borderless' world and better provided information about the majestic sceneries throughout the world (Bplans, 2014). Great Getaways is a new travel agency targeting baby boomers. With the increasing number of retiring baby boomers every year, Great Getaways is about to enter a profitable market in a quickly growing industry.
Great Getaways is going to take advantage of this growth, with a dedicated and experienced staff, excellent networking, and effective management and marketing. Great Getaways aims at providing travel and adventure packages to retiring baby boomers to different destinations all over the world. Services provided by Great Getaways will primarily include pre-arranged tours, custom packages according to clients’ specifications, travel consultation, and as time goes by, making reservations for accommodation and any other necessary reservations (Bplans, 2014).
Great Getaways’ services will be of very high quality, easy, informative and personalized to the clients’ needs which will make the clients’ appreciate their experience with us and enjoy their vacation (Bplans, 2014).
The marketing strategy of Great Getaways will be built on mainly ensuring that clients know about our services and existence. Therefore, Great Getaways’ purpose is to provide the right information to the right target clients at the right time. The plan is to fulfill this through a market penetration strategy that will make sure that we are well known and respected in the tourism industry. Great Getaways will also make sure to take people’s budgets into consideration when setting the prices (Bplans, 2014).
Travel agencies are very profitable. The main revenue of Great getaways come from commissions of