Preview

Marketing Plan for Hp Laptop as a Business Product

Powerful Essays
Open Document
Open Document
3435 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Plan for Hp Laptop as a Business Product
Problem:

Preparing a marketing plan for HP Laptop as a business product

1. About HP:

A laptop is a personal computer designed for mobile use. A laptop integrates most of the typical components of a desktop computer, including a display, a keyboard, a pointing device (a touchpad, also known as a track pad, and/or a pointing stick) and speakers into a single unit. A laptop is powered by mains electricity via an AC adapter, and can be used away from an outlet using a rechargeable battery. A laptop battery in new condition typically stores enough energy to run the laptop for three to five hours, depending on the computer usage, configuration and power management settings.
HP offers a broad family of laptops, notebook computers, notebooks and tablet PCs for a variety of uses. This includes high performance laptops for watching movies, playing music, and sharing photos. HP's powerful notebook computers can handle extreme gaming needs as well. HP also offers a full range of laptop computers for business office needs. HP's ultra-portable laptops, notebook computers, netbooks and tablet PCs are lightweight and can be used almost anywhere. For any kind of lifestyle, at home or the office, HP delivers an outstanding choice of laptops.

2.0 History of HP:
Classmates Bill Hewlett, along with Dave Packard of Stanford University went ahead to find Hewlett Packard (HP) in the year 1939. The first product of the company, i.e. the audio oscillator, was manufactured in Palo Alto garage. It was one of the electronic instruments utilized by the sound engineers. Amongst the first customer of HP was 'Walt Disney Studios'. They purchased 8 oscillators for developing and testing a new-fangled sound system to make the film 'Fantasia'. The Hewlett Packard or HP Company is, at present, the topmost Corporation with respect to the information technology. HP is the organization known for revolutionizing printing industry. Moreover, it's the pioneer in computer world. HP has

You May Also Find These Documents Helpful

  • Better Essays

    Meeting in 1934, Bill Hewlett and Dave Packard needed to make some kind of money after graduating from Stanford University. They rented a small garage in Palo Alto, California and began working part time on equipment. Shortly after creating their first product, Walt Disney became their first customers in 1938 buying the HP 200A; an audio oscillator to test sound equipment. HP did not create a “personal computer” until 1968 and went into the business of computing in 1972.…

    • 1277 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Second, HP’s financial foresight secured the stable of the company. Even in the very moment that company barely pays its employee’s salary, HP refused to accept long term debts so that in the end of the day, Hewlett and Packard still “own” the company rather than become employee of the bank that give them debt. Meanwhile, not like its competitor Texas Instruments, HP maintained a control of its grow. It didn’t make the increase of its profit as the first priority. Instead, it conservatively re-invested its new product development. It only makes product really makes contributions that is the product of a new market where no dominant company was there before them. As a result, the financial situation of the company is respective stable which ensured HP’s…

    • 580 Words
    • 3 Pages
    Good Essays
  • Good Essays

    People who are often on the move can use a laptop a small portable computer who has a screen, keyboard and finger pad (mouse) all in one, connection to the internet when possible can be done through wires or can be wireless The laptop has a incorporated rechargeable battery to allow its use when there is no possibilities to be connected to the main. I have noted in my recent travelling that many trains have now a socket for travellers to be able to plug/charge laptop and mobile phone.…

    • 970 Words
    • 4 Pages
    Good Essays
  • Better Essays

    1. Laptop - A laptop is computer for mobile use such as inventory. Laptop with wireless internet access will enable her to conduct sales and do inventory with the same equipment.…

    • 1231 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Kittyhawk

    • 2354 Words
    • 9 Pages

    It can be said that the company has always strived to take the lead in terms of high performing products in the market. With this said, HP has always had significant competition among other companies in the same market realm. They have managed to keep industry norms to par as well as excelling in product launch and innovation.…

    • 2354 Words
    • 9 Pages
    Better Essays
  • Satisfactory Essays

    In addition, laptops are another important form of wireless technology. Laptops are also mandatory to have to run a successful business. Most laptops run on Microsoft® software and use Microsoft® Office® (Excel®, Word®, PowerPoint®, and Access®). Excel® and Access® generate spreadsheets that will track Party Plate’s financial side of the business. Word® will create documents, flyers, e-mails, messages, and help with marketing. PowerPoint® produces professional presentations. Laptops are an alternative for smart phones when large, multiple tasks are required.…

    • 289 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    My friend recently bought a laptop as it was portable; he could bring the laptop with him anywhere easily without the weight straining his arms.…

    • 84 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Bus 599 Case Study

    • 2393 Words
    • 10 Pages

    HP has a wide variety of products and services. They offer so many that it can easily still earn profits even during times of recession and economic downturn. HP has been able to compete more aggressively and beat out competitors by reducing costs. HP is extremely active in research and development which coincides with its GO to be committed to innovation. Lately, HP has partnered with other leading technology companies to leverage cost and maximize customers experiences. HP has introduced several green initiatives to maintain its objective in corporate citizenship. These citizenship initiatives are based on product reuse and recycling, climate and energy, and supply chain responsibility. HP also has a huge focus on internet protocol (IP) technology. This has led to some large success in leveraging networks for voice and video communication. One of HPs weaknesses is its stock price. Due to the recent recession, the fluctuation in HPs stock price is a major weakness because it is an indicator of uncertainty for the company. Due to the size of HPs workforce, it is also difficult to manage and maintain a workforce that is globally dispersed. Revenues that are earned abroad are also difficult…

    • 2393 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Plan

    • 1286 Words
    • 6 Pages

    Review individual marketing plan assignment. The major written assignment for this course is to write a marketing plan, utilizing the resources and examples of The Marketing Plan Book. Students will work on this project individually. Students will develop a hypothetical company that operates in the US and one or more foreign markets. The marketing plan needs to involve a product that has a service component to the product. As students determine whether they will offer an existing product or a new product, consider the following questions:…

    • 1286 Words
    • 6 Pages
    Satisfactory Essays
  • Good Essays

    Hewlett-Packard is trying to keep an edge against its competition by having extraordinary customer service. HP can better reach one of its target markets targeting college students by focusing on the parents who buy their college children printers. Three changes to HP printers are needed to better serve this niche and maintain Hewlett-Packard’s competitive edge against competitors such as Canon. The first is to make the ink more affordable, the second is to eliminate unneeded features from the printers, and the third is to make it easier for people to compare HP printers to other models properly.…

    • 252 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Hp Five Forces Analysis

    • 2115 Words
    • 9 Pages

    HP understands that Products Life Cycles are short, and for that reason they must develop new products and services, and enhance their existing ones to remain effectively competitive. They also realize…

    • 2115 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    Hp Operational Excellence

    • 4802 Words
    • 20 Pages

    Hewlett Packard, better known as HP, is a major manufacturer of computer hardware in the computer industry. The computer industry serves a variety of customers, ranging from typical home users who surf the web to multinational conglomerates. HP’s products consist of a variety of computer equipment including desktops, laptops, printers, monitors, and servers. HP designs and markets these products to server the entire computer industry. In order to better meet the needs and expectations of all of their customers, HP segments their customers into three categories. HP’s first category consists of home users and small office or home businesses. HP attempts to meet their needs by offering lower end performance computers that are more economical for customers with limited funds. The second category for HP consists of small and medium size businesses. The equipment HP offers at this level is more expensive then the equipment offered to the first category, but the equipment is also of a higher quality. The third and final category is targeted to meet the needs of large enterprise businesses and conglomerates. The equipment at this level is the most expensive but it is also HP’s top of the line equipment. HP attempts to reach their target markets through store-based retailers like Best Buy or Circuit City, online retailers like CDW and Insight, and by reaching the customer directly through HP’s website. HP also has a partnership program where computer consulting firms can apply to become authorized to sell HP products. This is extremely helpful for HP to reach their larger customers since the complexity of a computer solution for their large customers is generally higher then that of their low and midrange customers.…

    • 4802 Words
    • 20 Pages
    Best Essays
  • Better Essays

    Suttle, R. 2014. Four Stages of a Product Life Cycle. Retrieved on November 2, 2014 from:…

    • 1398 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Hewlett-Packard Company is the world’s largest technology company, providing IT services, software, personal computers, printing…

    • 995 Words
    • 4 Pages
    Good Essays
  • Good Essays

    HP serves various sectors of customers across the entire industry. The customers’ base extends to all the six continents and involves consumers, small-to-medium businesses and large corporations. It is a market share leader in PCs, printers, and servers. It offers over eight million possible combinations of its notebook and desktop product line. Such a huge variety of product portfolio created operational and performance challenges.…

    • 904 Words
    • 4 Pages
    Good Essays