Marketing Plan for Kikuet
Brand
Kikuet is a Puerto Rican company founded in Canóvanas, 31 years ago. In 1979, Enrique Mangual gave birth to this business. The company is engaged in the manufacturing of frozen food. Over the years, Kikuet has expanded not only nationally but also in some of the states of America. Nowadays, it is the biggest line of congealed products in the island. Within the products made by this company we can find: croquets, turnover pies, fritters, corn rolls, fried sweeten plantain, fillings, fried cheese balls, tacos, round maize loaves, guanimes and hojaldre. Actually, the company’s essential has been to create wealthy food, unique in flavor and with high quality ingredients. Kikuet enjoys from a great reputation between the consumers for its quality, taste, preparation, durability, tradition, service and value. They are made using the prescriptions “made in home” and also have a nutritional value approved by the USDA. Each of these elements leads the company through the first place, not only in sales but also in the preference scale. Based on different studies, Kikuet has turned into the line of more acceptances in the kitchens of the country.
Uses
Kikuet products can be used in different ways, already as snack, main meal or dessert. Depending on the customer’s preference, different ingredients can be combined to perform an exquisite plate. For those who have stressful lives and do not have time to cook, these products are the solutions. Delightful and easy to prepare are qualities that fits perfectly with the description of this food. Any hour of the day is suitable to enjoy one of these plates. Moreover is an excellent resource for a party, birthday or any other social activity. Cafeterias as well as restaurants include Kikuet products in their menus. In spite of his multiplicity of uses, the frozen ones are outlined as starters.
Advantages
Puerto Rican’s hands are responsible for the artisan confection of the Kikuet products. With more than 100
Kikuet is a Puerto Rican company founded in Canóvanas, 31 years ago. In 1979, Enrique Mangual gave birth to this business. The company is engaged in the manufacturing of frozen food. Over the years, Kikuet has expanded not only nationally but also in some of the states of America. Nowadays, it is the biggest line of congealed products in the island. Within the products made by this company we can find: croquets, turnover pies, fritters, corn rolls, fried sweeten plantain, fillings, fried cheese balls, tacos, round maize loaves, guanimes and hojaldre. Actually, the company’s essential has been to create wealthy food, unique in flavor and with high quality ingredients. Kikuet enjoys from a great reputation between the consumers for its quality, taste, preparation, durability, tradition, service and value. They are made using the prescriptions “made in home” and also have a nutritional value approved by the USDA. Each of these elements leads the company through the first place, not only in sales but also in the preference scale. Based on different studies, Kikuet has turned into the line of more acceptances in the kitchens of the country.
Uses
Kikuet products can be used in different ways, already as snack, main meal or dessert. Depending on the customer’s preference, different ingredients can be combined to perform an exquisite plate. For those who have stressful lives and do not have time to cook, these products are the solutions. Delightful and easy to prepare are qualities that fits perfectly with the description of this food. Any hour of the day is suitable to enjoy one of these plates. Moreover is an excellent resource for a party, birthday or any other social activity. Cafeterias as well as restaurants include Kikuet products in their menus. In spite of his multiplicity of uses, the frozen ones are outlined as starters.
Advantages
Puerto Rican’s hands are responsible for the artisan confection of the Kikuet products. With more than 100
References: * Rosa, T. (2005) ‘A taste of Puerto Rico’. Stateside supermarket import Puerto Rican food products to cater Hispanic household. Find at: http://www.puertorico-herald.org/issues2/2005/Vol09n25/CBTastePR.html * www.kikuet.com * www.kikuet.com/new/ * Kikuet Company, M. Figueroa. Find at: mfigueroa@kikuet.com (787)-876-9191 (787)-876-9188