INTRODUCTION
A. Nature of the Business The Philippines is one country whose people are known to be fond of drinking fruit shakes, sago’t gulaman, pineapple juice, etc. because the Filipinos are known to have sweet tooth, Jam-me team conceptualized flavored taho in Zamboanga. While most Filipinos were thinking about refreshments, shakes and coffees, we are busy innovating something better which was based on “Jello Burst”--this refreshment was brought from Manila by Reginald dela Paz (owner) that created an instant hit among its drinkers. The newest drink is a unique and refreshing drink- that is pure to delight many. What makes the drink different and enticing (Flavored Taho) is the chewy “sago” combined with various flavors such as: mango, buko pandan, melon, ube, sweet corn and vanilla. Each flavor has its own distinct taste that is sure to please people’s different palates. The drink is served in distinctive dome-shaped cups with oversized colored straws that allow the sago to shoot up the mouth when the drink is sipped. The business will start as an incubation income generating project and will later be developed into a full- blown manufacturing concern. B. Background of the Study Jam-