Preview

Taho

Good Essays
Open Document
Open Document
7874 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Taho
Executive Summary Name of Project: Jam- me Flavored Taho Plant Location: Macrohon Drive, Canelar, Zamboanga City Porponent: Vanessa Joy R. Delatado Robert Louie C. Dela Paz Crystal Abigail Carpio Edmark Apolinario Cheerlene Refugio Project Description: Partnership Objectives of the Project: To produce the most mouthwatering flavored taho in a zest. As well as, to provide additional income to the proponent. Project Benefits: Provide additional employment and income opportunities. Project cost: Php 500,000 (refer to financial aspect for breakdown). Project Funding: 100% equity by the owners Contingency Plan: Should the project prosper, there will be expansion and more production. If the project will not be successful, the plant can be used to produce other soybean products.

INTRODUCTION

A. Nature of the Business The Philippines is one country whose people are known to be fond of drinking fruit shakes, sago’t gulaman, pineapple juice, etc. because the Filipinos are known to have sweet tooth, Jam-me team conceptualized flavored taho in Zamboanga. While most Filipinos were thinking about refreshments, shakes and coffees, we are busy innovating something better which was based on “Jello Burst”--this refreshment was brought from Manila by Reginald dela Paz (owner) that created an instant hit among its drinkers. The newest drink is a unique and refreshing drink- that is pure to delight many. What makes the drink different and enticing (Flavored Taho) is the chewy “sago” combined with various flavors such as: mango, buko pandan, melon, ube, sweet corn and vanilla. Each flavor has its own distinct taste that is sure to please people’s different palates. The drink is served in distinctive dome-shaped cups with oversized colored straws that allow the sago to shoot up the mouth when the drink is sipped. The business will start as an incubation income generating project and will later be developed into a full- blown manufacturing concern. B. Background of the Study Jam-

You May Also Find These Documents Helpful

  • Powerful Essays

    Marketing and New Product

    • 1902 Words
    • 8 Pages

    The market in which this product will be successful is the 34-45 year old age group of men and women with a median income of approximately sixty eight thousand ($68,000) dollars. The objectives are typical. The distribution needs no change due to the distribution lines already possessed by Company G for many years and work well but a few new suppliers will need to be acquired. The price of the product will be at a price point just even with competitors and ideal for the target market. The product will remain updated in its style to keep consumers satisfied and intrigued. The promotions will cycle after the initial launch to market. Since Company G’s new espresso maker falls under the classification of shopping goods, it’s essential that it is researchable on Company G’s website and amongst other sites and publications.…

    • 1902 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    To Build or Buy

    • 1804 Words
    • 8 Pages

    Java Culture, a coffee shop that serves the Oregon area of the United States, offers best tasting coffee beverages. The coffee shop makes use of high quality ingredients that are prepared under very strict guidelines. There are a number of business concepts that can be charted to be able to directly compete with the business; Java Culture. First, the business should offer premium quality coffee that is imported from the premium cocoa growing countries such as Brazil. The preparation process should follow the most pristine quality preparation guidelines thus ensuring that the products of firm are of very high quality and thus serve the purpose of the premium quality offering (Longenecker, Petty & Palich, 2012). Rather than focus on a few products as Java Culture currently does, there should be a focus on the provision of a wide variety of products for instance brewed teas, espresso drinks and other refreshment beverages which will be sold at the coffee bar of the firm. The firm can also add more products for instance sandwiches, pastries for the clients as well as small salads (Ferrell & Hartline, 2011). Coffee beans and preparation information will also be offered to the gourmet customers who usually prefer to make their coffee in the comfort of their homes. The variety of the offering will act to attract more customers to the firm thus they will be able to significantly capture a great deal of market share from the various competitors of the firm.…

    • 1804 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    More Vino Ltd.

    • 1313 Words
    • 6 Pages

    Marketing Analysis: More Vino Ltd. is a wine retailer located in Trinidad and Tobago and is the newest local hot spot for food, drink, and entertainment. The Stone brothers, Christian and David, started More Vino Ltd. with the help of an investor and his partner, Arthur Greenway. Trinidad and Tobago is a hub for tourists to vacation all year round. The driving growth is mainly dependent on the tourism. With traditions that have lasted over 150 years, the island is a popular vacation spot for both tourists and natives alike. There is a cyclical demand for this product due to the face that it follows the market trend. The islands have seen heightened growth in tourism over the past decade and are known especially for their homemade rums and beers. Over the years, the wine market has grown to a worth of TT$48 million with growth anticipated for five years. This is where the Stone brothers saw an opportunity for business. More Vino Ltd. has been thriving due to their in house consumption as its main driving force for sales, but they also have a wholesale division that has been bringing in good business as well. Because of the demographics in the area, the brothers believe their growth in sales will increase even more with excellent service and unique entertainment that will drive out their competitors. With this expansion, More Vino Ltd. will see an increase in sales due to the fact that they offer a different atmosphere, one that is more focused on their target sales group, than their competition. Because majority of their sales is being driven by in house sales, focusing on championing that division will result in favorable outcomes. But with this expansion, the brothers foresee a 10 per cent to 15 percent increase in cost. They also plan on increasing their prices to match their competitors. Christian has…

    • 1313 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Among thorough research into Tropical Smoothie Café’s history, a collection of information has been researched as to how well this restaurant would fit in with not only the New River Valley’s consumers, but with the existing restaurants. It has been found that Tropical Smoothie’s clientele and target market is healthy, younger people, who are focused on healthy living. It has also been found that Tropical Smoothie holds many strengths and opportunities, such as its differentiation as being both fast food, and healthy food. It also has a lot of growth potential and could possibly do well in an area like the New River Valley. There is not much competition from existing restaurants because the types of food and smoothie items are unlike many other menu items of restaurants in this area. Information was gathered on the characteristics of the populations of the towns in the New River Valley to better pick a potentially successful site in which Tropical Smoothie Café would do well. The trade areas and the habits of the existing populations of the towns were also taken into account. In all, the…

    • 4231 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Innocent drink

    • 1221 Words
    • 4 Pages

    “Innocent drinks” is company that selling famous drinks in The United Kingdom which started by 3 Cambridge students in 1999. This is a drink that makes with 100 percent pure and natural fruit juice. Smoothies are the primary product of “Innocent drinks” and people are aware of it due to its healthy image. The company provides different product range and the distribution of channels covered most of the supermarkets, coffee shops and etc. For every year “Innocent drinks” will donate 10 percent of their profits to charity and this called The Innocent Foundation. This foundation has helped a lot of people. This report will analyses the process of “Innocent drinks” from 1999 to 2013.…

    • 1221 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Sunshine Juice

    • 2285 Words
    • 10 Pages

    Upon review of Sunshine Juice Company’s goals and history, it is clear the company is striving to accomplish a great amount in a short period of time. In order to develop the company, there are several issues it must address. The key problems identified in this case are the following: a target market must be defined, a reasonable price for the product must be determined to maximize profits, and a decision must be made regarding the plausibility of expanding the company for further growth.…

    • 2285 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Following the discussion of major issues, options are presented in the report. An integrated recommendation to abridge the reality and the vision is presented at the end of this report. The implementation of recommended options would be divided into three aspects: establishing new concept, differentiation in the product design, and building new brand in sugar confectionery market.…

    • 2137 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    new chewing gum brand

    • 2891 Words
    • 12 Pages

    Our team of six is preparing a report in order to establish an image of a new brand of chewing gum in the current market in Bangladesh. We first analyzed the market—talked to different retailers about the brands with the highest demand. We questioned them about the prices of the chewing gum they were selling. The report includes analysis of the current market for chewing gum in Bangladesh—product analysis, price analysis, and promotion analysis. After knowing about the product and consumers perception about the product we decided to come up with a product of our own and we call it “hOurGum!”. There were all kinds of gum in the market, but we found most of the gums were imported from countries around the world. So, we decided to launch a product in the local market with standard of the global market. In short, we can conclude that our gum will be available at the price of other local gums in the market, but maintaining international standard of the gum industry.…

    • 2891 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Sugarcane juice industry is a business idea that deals is product. Our product is sugarcane juice in tin pack or pet bottles. Sugarcane juice is widely used in summer season because of its taste and low costs. Now in many countries it’s produced on chemical basis and there sales are quite high especially in Middle East countries. This juice is widely used in hot weather conditions…

    • 253 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    I would also like to specially thank Mr. Prabhu S.J., owner of Sree Sai Caterers without whom I could not have obtained the necessary information and support. I have been permitted to analyse the functions of the business as part of my industrial visit and observe it’s operations for 3 days.…

    • 3789 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    Malee Swot Analysis

    • 2098 Words
    • 9 Pages

    To serve all customers’ need and life style, the company until now has been focusing on the product such as canned and aseptic bag fruit, canned & UHT fruit juice and concentrate pineapple exported to be raw material in beverage business.…

    • 2098 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Pran Group Swot Analysis

    • 1964 Words
    • 8 Pages

    The market of soft drinks and beverage is very competitive. We may say that as a strong market. This project paper is prepared as a marketing plan of a product of AMCL which brand name is PRAN.…

    • 1964 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    This document is a report that contains a research about Engro Foods’ venture Omung Lassi about which perceptions of consumers were found out in order to ascertain that what Engro Foods can do in order to make this product Omung Lassi a success after its initial launch did not fare as well as expected.…

    • 2281 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Hul Project Report

    • 13846 Words
    • 56 Pages

    This is to certify that the project titled “Analysis of Beverage Vending Solution Market With Reference To B to B Businesses” is an academic work done by “Nabendu Maji” submitted in the partial fulfilment of the requirement for the award of the degree of Master of Business Administration from Bharati Vidyapeeth Deemed University, Pune. It has been completed under the guidance of Mr. Subhash Bhangaonkar and Mr. Tarique Amin Ansari. We are thankful to Hindustan Unilever Limited (HUL) for having allowed our student to undergo project work training. The authenticity of the project work will be examined by viva examiner which includes data…

    • 13846 Words
    • 56 Pages
    Powerful Essays
  • Powerful Essays

    Feasibility Study

    • 6346 Words
    • 26 Pages

    The proposed business is a Snack House. A food establishment that will serve nutritious fruit shakes, milk shakes and finger-licking foods that will cater most especially to the on-the-go individuals. Also, to the general public that is searching for the perfect place to have a relaxing and intense experience to share with their family and friends. The name is coined from how the food is to be served, “sip” because the shakes will be served in a tumbler, while “trip” means to have an intense and relaxing experience. It is a snack shop that would offer a variety of fresh fruit shakes and tasty finger foods. The menus will mainly consist of…

    • 6346 Words
    • 26 Pages
    Powerful Essays