Marketing Plan for New HP Product Geared toward Travelers
A MARKETING PLAN IS THE FOUNDATION FOR ALL MARKETING EFFORTS
MARKETING STRATEGY
Mission
HP’s business is defined as the entire world’s leader and innovator in providing top of the line electronics, such as digital cameras and printers, as well as providing the top I.T. services any company has to offer. HP continually makes advances in their products to stay the leader in each of the 8 industries and sub-industries it competes in. HP ensures the highest level of service and technology to ensure each person taking timeless shots, or huge firms relying on their I.T. outsourcing to stay profitable can do so with the full confidence of HP’s name. Its mission is to revolutionize the daily activities of the traveling business person by offering all of the amenities of his or her office in one easy to carry laptop case. Our business creates a new market for business travelers by allowing them to carry their “office” with them wherever he or she may travel to, without needing to return to the office for printing contracts, receipts, invoices, or completing transactions. Our fundamental goals are to ensure that every businessman and woman, specifically traveling business people, have the ability to bring their office with them under their shoulder and be able to conduct business anywhere using the "Portable Business Desk All-In-One." Leaving one’s primary office on a three day business trip, in essence, has no setbacks from being on the road. Showing presentations, reviewing contracts, editing contracts, printing receipts, reviewing a website with a customer that is not yet “sold”, and being able to complete any and all transactions at practically any location using the “Portable Business Desk All-In-One” will make conducting business on the road just as efficient as sitting in one’s office. That is our value proposition. Objectives
➢ Execute product rollout ensuring the greatest product awareness amongst
MARKETING STRATEGY
Mission
HP’s business is defined as the entire world’s leader and innovator in providing top of the line electronics, such as digital cameras and printers, as well as providing the top I.T. services any company has to offer. HP continually makes advances in their products to stay the leader in each of the 8 industries and sub-industries it competes in. HP ensures the highest level of service and technology to ensure each person taking timeless shots, or huge firms relying on their I.T. outsourcing to stay profitable can do so with the full confidence of HP’s name. Its mission is to revolutionize the daily activities of the traveling business person by offering all of the amenities of his or her office in one easy to carry laptop case. Our business creates a new market for business travelers by allowing them to carry their “office” with them wherever he or she may travel to, without needing to return to the office for printing contracts, receipts, invoices, or completing transactions. Our fundamental goals are to ensure that every businessman and woman, specifically traveling business people, have the ability to bring their office with them under their shoulder and be able to conduct business anywhere using the "Portable Business Desk All-In-One." Leaving one’s primary office on a three day business trip, in essence, has no setbacks from being on the road. Showing presentations, reviewing contracts, editing contracts, printing receipts, reviewing a website with a customer that is not yet “sold”, and being able to complete any and all transactions at practically any location using the “Portable Business Desk All-In-One” will make conducting business on the road just as efficient as sitting in one’s office. That is our value proposition. Objectives
➢ Execute product rollout ensuring the greatest product awareness amongst
References: http://www.ustravel.org/search/terms/number%20of%20travelers%20on%20business http://www.ustravel.org/sites/default/files/page/2009/09/ForecastSummary.pdf table