Marketing Plan For Red Bull 16
Situation Analysis
Market Summary
Market needs
Our team recognizes that there is an unmet need to reach out to a larger demographic to males and females interested in general health and fitness. The current demographic for those purchasing Red Bull products is 18-25 year old male and females interested in extreme sports, an extreme lifestyle, and an extreme energy boost. Our team feels that there is a need to market to 18-45 year old male and females interested in more mainstream health and fitness. For example, those who are members at gyms and fitness facilities, eat healthy, and live an active lifestyle. We do not feel as if the Red Bull Total Zero has fully marketed to this demographic.
By marketing Red Bull Total Zero to the fitness and those who are health conscience, we are allowing those who would normally be interested in a product that is zero calories, zero carbs, and zero sugar to have the ability spark interest in the energy drink market--- and more importantly chose the only zero calorie, zero carb, and zero sugar drink of its kind, Red Bull Total Zero.
Market Trends Within most recent years, Red Bull has seen an immense amount of competition. Some of this competition, such as Monster, manufactures and distributes a larger flavor variety of drinks. Not only are the energy drinks being marketed for energy boost purposes, but competing energy drink companies are providing additional features to their product, some of which include, size, flavor, and ingredients. In recent years, energy drinks have become incredibly popular. They are now available in many vending machines Among college students, they are quickly beginning to rival coffee in terms of their popularity for late-night (or all-night) study sessions. (Dolan)
Many of the energy drink companies have now begun to market low carbohydrate drinks due to the continually criticism of the products. “However, many energy drinks are loaded with sugar-after all, they are similar to soda-and are
Market Summary
Market needs
Our team recognizes that there is an unmet need to reach out to a larger demographic to males and females interested in general health and fitness. The current demographic for those purchasing Red Bull products is 18-25 year old male and females interested in extreme sports, an extreme lifestyle, and an extreme energy boost. Our team feels that there is a need to market to 18-45 year old male and females interested in more mainstream health and fitness. For example, those who are members at gyms and fitness facilities, eat healthy, and live an active lifestyle. We do not feel as if the Red Bull Total Zero has fully marketed to this demographic.
By marketing Red Bull Total Zero to the fitness and those who are health conscience, we are allowing those who would normally be interested in a product that is zero calories, zero carbs, and zero sugar to have the ability spark interest in the energy drink market--- and more importantly chose the only zero calorie, zero carb, and zero sugar drink of its kind, Red Bull Total Zero.
Market Trends Within most recent years, Red Bull has seen an immense amount of competition. Some of this competition, such as Monster, manufactures and distributes a larger flavor variety of drinks. Not only are the energy drinks being marketed for energy boost purposes, but competing energy drink companies are providing additional features to their product, some of which include, size, flavor, and ingredients. In recent years, energy drinks have become incredibly popular. They are now available in many vending machines Among college students, they are quickly beginning to rival coffee in terms of their popularity for late-night (or all-night) study sessions. (Dolan)
Many of the energy drink companies have now begun to market low carbohydrate drinks due to the continually criticism of the products. “However, many energy drinks are loaded with sugar-after all, they are similar to soda-and are