Marketing Plan-Rehab Center for the Elderly
Running Head: MARKETING PLAN REHAB CENTER
Marketing Plan for the Elderly Rehabilitation Center
21, May 2013
BA 350 Healthcare Marketing
Executive Summary The Center, located in an area with many elderly people, has to have the correct type of marketing for it to be successful. Getting to know the local population and all of the environmental, technological, and social, as well as many others, is a critical element in knowing how to prepare a marketing plan. Utilizing resources properly and evaluating the current and past situation will allow for a better future of The Center as well. This marketing plan lays out all of these factors to show how the next step in how The Center will be moving forward.
Situation Analysis Having a rehabilitation center for the elderly in a minimally populated area can present problems for the business, but it also has its perks. Population in this general location is not the only factor that effects business; economical, and technological issues may arise also. These elements can do many things for business such as: help predict future trends of consumers, keep in touch with competition and their strategies, discover your own company’s marketing needs, know the social, political, and demographic aspects, and internal strengths and weaknesses, and external opportunities and threats.
Organizational Analysis of Objectives and Resources This rehabilitation center’s objectives allow for persistence in outcomes and ability to reach goals. Maintaining customer satisfaction, reducing the overall cost of rehabilitative services, and reducing the cost of maintaining these services are currently important objectives (Masters, 2011). Another objective The Center is focusing on is providing housing facilities for those whom need long-term rehabilitation care. Many resources are used to sustain these objectives. Management teams and committees have been formed and put into place, as well as working with the community, and
Marketing Plan for the Elderly Rehabilitation Center
21, May 2013
BA 350 Healthcare Marketing
Executive Summary The Center, located in an area with many elderly people, has to have the correct type of marketing for it to be successful. Getting to know the local population and all of the environmental, technological, and social, as well as many others, is a critical element in knowing how to prepare a marketing plan. Utilizing resources properly and evaluating the current and past situation will allow for a better future of The Center as well. This marketing plan lays out all of these factors to show how the next step in how The Center will be moving forward.
Situation Analysis Having a rehabilitation center for the elderly in a minimally populated area can present problems for the business, but it also has its perks. Population in this general location is not the only factor that effects business; economical, and technological issues may arise also. These elements can do many things for business such as: help predict future trends of consumers, keep in touch with competition and their strategies, discover your own company’s marketing needs, know the social, political, and demographic aspects, and internal strengths and weaknesses, and external opportunities and threats.
Organizational Analysis of Objectives and Resources This rehabilitation center’s objectives allow for persistence in outcomes and ability to reach goals. Maintaining customer satisfaction, reducing the overall cost of rehabilitative services, and reducing the cost of maintaining these services are currently important objectives (Masters, 2011). Another objective The Center is focusing on is providing housing facilities for those whom need long-term rehabilitation care. Many resources are used to sustain these objectives. Management teams and committees have been formed and put into place, as well as working with the community, and
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