Marketing Plan Sirius XM Copy
Executive Summary
Sirius XM Holdings Incorporated has been in business for six years as a merged company and their main line of business is satellite radio. Today it “is the largest radio broadcaster measured by revenue and has 25.6 million subscribers.” SiriusXM creates and broadcasts commercial-free music; premium sports and live events; news and comedy; exclusive talk and entertainment; and the most comprehensive lineup of Latin commercial-free music, sports, and talk programming in radio” (SiriusXM, n.d.). “It also provides traffic, weather, data, and information services for subscribers in cars, trucks, RVs, boats, and aircraft (Yahoo Finance, n.d.). Ever since the merger in 2008 of Sirius and XM radio the companies have been figuring out how to combine the two services with different subscriptions and prices. SiriusXM has done a fantastic job developing partnerships and deals with different sports leagues and car manufacturers to ensure that they have the best products and make it easy for the consumer to have the product in their vehicles.
Sirius XM Holdings Incorporated is a satellite radio company that started as a company called Satellite CD Radio Incorporated in the early 1990s. It was not until 2002 that Sirius began operating as it does today. In 2001 XM launched. XM radio was founded in 1988 and was called American Mobile Satellite Corp. As the Sirius Company grew they were not nearly as successful as XM radio. “By June 2003, Sirius had attracted 75,000 subscribers, far less than XM’s 500,000….by January 2004, Sirius had 261,000 subscribers, compared with XM’s 1.36 million” (Pederson, 2005). After competing for a few years the two companies decided to merge and in 2008 the FCC approved the XM-Sirius merger. “It’s being touted as a merger of equals, but in fact, Sirius is buying XM for nearly $4.6 billion in stock” (Beschizza, 2007).
Currently SiriusXM operates in the United States and has not tackled moving internationally except with
Sirius XM Holdings Incorporated has been in business for six years as a merged company and their main line of business is satellite radio. Today it “is the largest radio broadcaster measured by revenue and has 25.6 million subscribers.” SiriusXM creates and broadcasts commercial-free music; premium sports and live events; news and comedy; exclusive talk and entertainment; and the most comprehensive lineup of Latin commercial-free music, sports, and talk programming in radio” (SiriusXM, n.d.). “It also provides traffic, weather, data, and information services for subscribers in cars, trucks, RVs, boats, and aircraft (Yahoo Finance, n.d.). Ever since the merger in 2008 of Sirius and XM radio the companies have been figuring out how to combine the two services with different subscriptions and prices. SiriusXM has done a fantastic job developing partnerships and deals with different sports leagues and car manufacturers to ensure that they have the best products and make it easy for the consumer to have the product in their vehicles.
Sirius XM Holdings Incorporated is a satellite radio company that started as a company called Satellite CD Radio Incorporated in the early 1990s. It was not until 2002 that Sirius began operating as it does today. In 2001 XM launched. XM radio was founded in 1988 and was called American Mobile Satellite Corp. As the Sirius Company grew they were not nearly as successful as XM radio. “By June 2003, Sirius had attracted 75,000 subscribers, far less than XM’s 500,000….by January 2004, Sirius had 261,000 subscribers, compared with XM’s 1.36 million” (Pederson, 2005). After competing for a few years the two companies decided to merge and in 2008 the FCC approved the XM-Sirius merger. “It’s being touted as a merger of equals, but in fact, Sirius is buying XM for nearly $4.6 billion in stock” (Beschizza, 2007).
Currently SiriusXM operates in the United States and has not tackled moving internationally except with