Marketing planning at Just Us Cafe
Just Us Final Assignment
Term Paper on Marketing Planning at Just Us Café which is based in Canada
Prepared by Fred M’mbololo (Kenya) updated versionspecifically for Slide Share viewers and members
Dated: 08/05/2013
Prepared By Fred M’mbololo
Page 1
Just Us Final Assignment
Executive Summary
In Section 1.0, this report starts with analysis the current and future market situation at Just Us cafes using the 5C analysis framework. It also highlights ethical trading issues that have faced the company and it postulates some of the remedies that the Industry should adopt to eliminate unethical practices and ensure that all the companies in the Industry are operating on the same playing ground. In section 2.0, the report also uses the BCG matrix to classify and analysis the competitiveness of Just Us café products and at the same time alluding some of the strengths and limitations of the matrix. Problems of product deletions are also meticulously considered in the light of concentrating on selling only the products which currently have higher margin of profits in comparison to the other products. In section 3.0, it also addresses the challenges that the company struggles with in terms of improving its customer services and trying to increase its customer loyal base.
In Section 4.0 the report culminates by making recommendations on how the company can improve its outdated marketing plan by using the 4P’s of marketing, using social media such as face book and twitter, usage of free samples of their new products and creating brand value among other measures.
Prepared By Fred M’mbololo
Page 2
Just Us Final Assignment
In Section 5.0 the report indicates all the appendices used for the purposes of illustration and elaborating some of the key issues opined here. Financial diagrams are also used repeatedly to try and emphasize on some of the fundamentals of marketing and accounting principles.
In Section 6.0, lastly but
Term Paper on Marketing Planning at Just Us Café which is based in Canada
Prepared by Fred M’mbololo (Kenya) updated versionspecifically for Slide Share viewers and members
Dated: 08/05/2013
Prepared By Fred M’mbololo
Page 1
Just Us Final Assignment
Executive Summary
In Section 1.0, this report starts with analysis the current and future market situation at Just Us cafes using the 5C analysis framework. It also highlights ethical trading issues that have faced the company and it postulates some of the remedies that the Industry should adopt to eliminate unethical practices and ensure that all the companies in the Industry are operating on the same playing ground. In section 2.0, the report also uses the BCG matrix to classify and analysis the competitiveness of Just Us café products and at the same time alluding some of the strengths and limitations of the matrix. Problems of product deletions are also meticulously considered in the light of concentrating on selling only the products which currently have higher margin of profits in comparison to the other products. In section 3.0, it also addresses the challenges that the company struggles with in terms of improving its customer services and trying to increase its customer loyal base.
In Section 4.0 the report culminates by making recommendations on how the company can improve its outdated marketing plan by using the 4P’s of marketing, using social media such as face book and twitter, usage of free samples of their new products and creating brand value among other measures.
Prepared By Fred M’mbololo
Page 2
Just Us Final Assignment
In Section 5.0 the report indicates all the appendices used for the purposes of illustration and elaborating some of the key issues opined here. Financial diagrams are also used repeatedly to try and emphasize on some of the fundamentals of marketing and accounting principles.
In Section 6.0, lastly but
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