Marketing Report
Marketing report of Lenovo Group
Marketing Fundamentals
Module BBSD551
Waikato Institute of Technology
Meichen Shen(12371698)
Chenying Wu(12362691)
Jia Jia(12373288)
Due date: 04/06/2013
Terms of reference
This report was completed by Meichen Shen, Chenying Wu and Jia Jia, the report is about describing the basic information analysis and business strategies for Lenovo Group. It was requested on 16 March by Deniss Yeung from the School of Business at Wintec and the presentation of report is due on week 15.
Executive summary
The purpose of this report was to analyses the Lenovo Group. This report has considered two points for Lenovo Group. Include physical situation and strategy (promotion).
The physical situation of Lenovo Group is divided into background (basic information), external and internal environmental, SWOT analysis and accounting analysis and financial statement for the company (as forms).
The strategy of Lenovo will be showed as two different part, domestic and international, include the instant and analysis, and the detail of marketing method will be introduced as well.
Procedure
The information of this report about Lenovo Group researching, the primary source is from the network, following, others important ideas are gathered through regular clients of Lenovo products.
Table of Contents
Page
Terms of reference ii Procedure iii Executive Summary iv
1. Introduction 1 1. Purpose 1 2. Scope and limitations
Marketing Fundamentals
Module BBSD551
Waikato Institute of Technology
Meichen Shen(12371698)
Chenying Wu(12362691)
Jia Jia(12373288)
Due date: 04/06/2013
Terms of reference
This report was completed by Meichen Shen, Chenying Wu and Jia Jia, the report is about describing the basic information analysis and business strategies for Lenovo Group. It was requested on 16 March by Deniss Yeung from the School of Business at Wintec and the presentation of report is due on week 15.
Executive summary
The purpose of this report was to analyses the Lenovo Group. This report has considered two points for Lenovo Group. Include physical situation and strategy (promotion).
The physical situation of Lenovo Group is divided into background (basic information), external and internal environmental, SWOT analysis and accounting analysis and financial statement for the company (as forms).
The strategy of Lenovo will be showed as two different part, domestic and international, include the instant and analysis, and the detail of marketing method will be introduced as well.
Procedure
The information of this report about Lenovo Group researching, the primary source is from the network, following, others important ideas are gathered through regular clients of Lenovo products.
Table of Contents
Page
Terms of reference ii Procedure iii Executive Summary iv
1. Introduction 1 1. Purpose 1 2. Scope and limitations