Marketing Research
1.0 Executive Summary
From the findings of our research we have arise few issues for Peppercorn Café:
It is important for the cafes to provide good customer service that can satisfy customer needs therefore this strategy can provide communication between the retailer and its customer. Furthermore, the retailer in order to be able to communicate with customer could provide feedback forms where it can represent the voice of its customer whilst maintain confidentiality.
Apart from that the store layout, lighting, music, decoration, seating also are main factors in attracting and maintaining customer as this issues affects the most where comfortably of the store also affects beside the customer service provided.
In conclusion, our client Peppercorn café could improve their customer service skills in order to gain competitive advantage over the other cafes. It is strongly suggest that the cafes should renovate the lighting of the store as well as the decoration into modernize environment.
2.0 Statement of Management Problem
2.1 Company Background
Peppercorn Café started its business in 1995, it operates as family business owned by Yau Fair Fong and still manages to operate until now. The café offers mainly western style cuisine with reasonable price for many varieties of breakfast and lunch set.
The café has comfortable lighting which brings more warmth atmosphere inside the café as we walk in more to home environment.
The business operating hours were between 8:00 to 15:00 Monday to Thursday, whereas 8:00 to 15:00 and 18:00 to 22:30 on Friday and Saturday. Whilst closed on Sunday and Public holidays but if public holidays falls on Friday or Saturday the Café still open.
Peppercorn Café has altogether 6 staff including the owner and his wife. According to the owner that they have lesser staff because their ingredients mainly homemade for example: fresh orange juice squeezed at the juice bar to maintain its taste compared to other café uses
From the findings of our research we have arise few issues for Peppercorn Café:
It is important for the cafes to provide good customer service that can satisfy customer needs therefore this strategy can provide communication between the retailer and its customer. Furthermore, the retailer in order to be able to communicate with customer could provide feedback forms where it can represent the voice of its customer whilst maintain confidentiality.
Apart from that the store layout, lighting, music, decoration, seating also are main factors in attracting and maintaining customer as this issues affects the most where comfortably of the store also affects beside the customer service provided.
In conclusion, our client Peppercorn café could improve their customer service skills in order to gain competitive advantage over the other cafes. It is strongly suggest that the cafes should renovate the lighting of the store as well as the decoration into modernize environment.
2.0 Statement of Management Problem
2.1 Company Background
Peppercorn Café started its business in 1995, it operates as family business owned by Yau Fair Fong and still manages to operate until now. The café offers mainly western style cuisine with reasonable price for many varieties of breakfast and lunch set.
The café has comfortable lighting which brings more warmth atmosphere inside the café as we walk in more to home environment.
The business operating hours were between 8:00 to 15:00 Monday to Thursday, whereas 8:00 to 15:00 and 18:00 to 22:30 on Friday and Saturday. Whilst closed on Sunday and Public holidays but if public holidays falls on Friday or Saturday the Café still open.
Peppercorn Café has altogether 6 staff including the owner and his wife. According to the owner that they have lesser staff because their ingredients mainly homemade for example: fresh orange juice squeezed at the juice bar to maintain its taste compared to other café uses