Marketing Research : Dernier Cri
CHAPTER I
EXECUTIVE SUMMARY
Mission
The Dernier Cri’s mission is to exceed its customer’s expectation by providing them an outstanding customer-driven quality service of a trend setting fashion apparel. The company will provide innovative, cost-effective fashionable products at affordable prices. The company will ensure to give what is satisfying to the customers.
Vision
The Dernier Cri’s vision is to become the undisputed best brand in the domestic clothing market by constant focusing and development on the product and value offered. The company will also focus on continuous improvement of the customer’s shopping experience.
OBJECTIVES
The objective and key to success: * Target marketing to increase the awareness of the people in our company. * Developing customer service to have a lifetime relationship to our client. * To produce high quality and satisfying of products and high value of relationship to our customers.
CHAPTER II
DESCRIPTION OF THE BUSINESS
DERNIER CRI
The newest fashion
Dernier Cri is a company which manufactures, designs, and markets accessories and clothing for men and women. A small dolly shop that covers the latest styles, trends, celebrity inspired fashion, and features a glamorous outlook on individual style and elegance. It is a place where fashion will flourish and style will evolve. A woman’s fashion shop selling stylish designs in young, urban style clothes as well as formal and evening wear. They also sell a selection of accessories including bags and shoes. It is featuring new and exciting store environments, a constant flow of fun and creative clothing designs and the accessories to make your look come together at the right price.
Dernier Cri is located in a large department store that specializes in fashionable clothes, accessories, bags, shoes and many more. A phenomenon in the fashion world, Dernier cri provides shoppers with an unprecedented selection of today's fashions, always changing and
EXECUTIVE SUMMARY
Mission
The Dernier Cri’s mission is to exceed its customer’s expectation by providing them an outstanding customer-driven quality service of a trend setting fashion apparel. The company will provide innovative, cost-effective fashionable products at affordable prices. The company will ensure to give what is satisfying to the customers.
Vision
The Dernier Cri’s vision is to become the undisputed best brand in the domestic clothing market by constant focusing and development on the product and value offered. The company will also focus on continuous improvement of the customer’s shopping experience.
OBJECTIVES
The objective and key to success: * Target marketing to increase the awareness of the people in our company. * Developing customer service to have a lifetime relationship to our client. * To produce high quality and satisfying of products and high value of relationship to our customers.
CHAPTER II
DESCRIPTION OF THE BUSINESS
DERNIER CRI
The newest fashion
Dernier Cri is a company which manufactures, designs, and markets accessories and clothing for men and women. A small dolly shop that covers the latest styles, trends, celebrity inspired fashion, and features a glamorous outlook on individual style and elegance. It is a place where fashion will flourish and style will evolve. A woman’s fashion shop selling stylish designs in young, urban style clothes as well as formal and evening wear. They also sell a selection of accessories including bags and shoes. It is featuring new and exciting store environments, a constant flow of fun and creative clothing designs and the accessories to make your look come together at the right price.
Dernier Cri is located in a large department store that specializes in fashionable clothes, accessories, bags, shoes and many more. A phenomenon in the fashion world, Dernier cri provides shoppers with an unprecedented selection of today's fashions, always changing and