Marketing Sample Essay

Table of Contents
Executive Summary ………………………………………………………………………………2
Introduction ……………………………………………………………………………………….2
Market plan and Auditing ………………………………………………………………………...4
SWOT Analysis ………………………………………………………………………………….5 Strengths …………………………………………………………………………………5 Weaknesses ………………………………………………………………………………5 Opportunities …………………………………………………………………………….6 Threats ……………………………………………………………………………………6
Market Conditions ………………………………………………………………………………..7
The 4Ps of Marketing ……………………………………………………………………………..8 Price ………………………………………………………………………………………8 Products …………………………………………………………………………………10 Place ……………………………………………………………………………………..10 Promotion ………………………………………………………………………………..10
Recommendations ……………………………………………………………………………….10
Conclusion ……………………………………………………………………………………....12
Works Cited ……………………………………………………………………………………..13

Audi
Executive Summary
Audi is a brand of vehicle that is manufactured by a German automobile company, ranging from super-mini to cross over SUVs, accompanied by various body styles as well as different ranges of market price. Audi is leveled on the same brand as the Volkswagen Group (Oneighturbo). Audi is named after its founder- August Horch. Horch means to listen in German and on translation it means Audi in Latin. Though the Audi headquarter is in Ingolstadt, Germany, the brand is marketed and known worldwide. This paper will give main focus on marketing the brand Audi, in regard to the product, market segmentation, the size and the growth Audi market, market analysis regarding strengths and weaknesses as well as fronting recommendations. The marketing strategy of Audi is to emphasize the ability of the car to beat other automobile manufacturers in the global market. Audi is a global brand and is widely embraced far and away from the company headquarters in Germany. The management of the Audi Company has been at the forefront of improving and evolving into new models since its inception. The car status has to be improved by

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