Marketing Strategies by Garcia Pizza

To: The Managing Director

Title: What marketing strategies can ‘Garcia’ use to increase sales?

Contents:- Page Number

1. Title Page 1 2. Contents 2

3. Research Proposal 3 - 4

4. Executive Summary 5

5. Introduction 6 - 8
6. Procedure and Method 9

7. Main results and findings 10 - 18

8. Analysis and Discussion 19 - 22
9. Conclusions and Recommendations 23 - 25

10. Limitations 25

11. Acknowledgements 26

12. Bibliography 27

13. Appendices 28 - 36

Business Proposal and Research Question: -

Research Question: - What marketing strategies can ‘Garcia’ use to increase sales?

Rationale: - Garcia is a new pizza company that has recently opened in Mumbai. Although its pizza is affordable and of superior quality, it has not been able to capture a large percentage of the market share. Hence, it is genuine problem faced by ‘Garcia’ and as I am interested in marketing, I want to test my ability to devise appropriate marketing strategies and resolve the issue at hand. It will be interesting to carry out research to see what marketing strategies ‘Garcia’ can use to increase sales.

Theoretical framework:-
Section 2: The External Environment
Competition
Consumer tastes
SWOT analysis

Section 3: Marketing
Market Research
Marketing Mix with the 7 P’s
Promotion Techniques
Marketing Strategies

Methodology
Primary Research:-
1. Interview the owner of Garcia to find out the marketing objective of the firm, marketing strategies already implemented by Garcia and the target market.
2. Give the customers questionnaires to find out their perception of the company
3. Survey