Marketing strategies of Mcdonald
Table of Contents
Introduction to marketing strategy………………………………………………………………2
McDonald’s Pakistan History………………………………………………………………….2&3
McDonald’s Pakistan……………………………………………………………………………3
Marketing Strategies…………………………………………………………………………….4
Mission Statement……………………………………………………………………………….4
Business Strategy………………………………………………………………………………...4
Strategy as per Pakistani Market…………………………………………………………………4
Segmentation, Targeting, Positioning…………………………………………………………….5
Marketing Mix Strategy…………………………………………………………………..5, 6, 7&8
Co-Branding Strategy………………………………………………………………………….8&9
Advertising Strategy……………………………………………………………………………...9
Positioning Strategy………………………………………………………………………….9&10
Growth Strategy…………………………………………………………………………………10
Service Management Strategy……………………………………………………………...10&11
Product Growth Matrix……………………………………………………………………..11&12
Operations Competitive Strategy……………………………………………………………12&13
Conclusion……………………………………………………………………………………….13
Introduction of Marketing Strategy:
Marketing strategy is very much important for developing any of the business. Without it, the effort of the business to attract the customer is random and very insufficient. The main strategy of your strategy must make that your product should fulfill the demands of the consumers and as well as it maintains the long term relationship with those consumers. To achieve this, you will have to initiate flexible strategy that responds to consumer demand and perception. It may also give brand name to your product which will help you to run your business in new markets smooth and efficient manner. First of all the main purpose your marketing strategy should be to identify the weather the target customer’s are satisfied with your product and services of your business.
Once you have created and implemented your strategy, try to identify feedback from your customer and if any change or improvement is required apply it for the maximum satisfaction of customers.
Introduction to marketing strategy………………………………………………………………2
McDonald’s Pakistan History………………………………………………………………….2&3
McDonald’s Pakistan……………………………………………………………………………3
Marketing Strategies…………………………………………………………………………….4
Mission Statement……………………………………………………………………………….4
Business Strategy………………………………………………………………………………...4
Strategy as per Pakistani Market…………………………………………………………………4
Segmentation, Targeting, Positioning…………………………………………………………….5
Marketing Mix Strategy…………………………………………………………………..5, 6, 7&8
Co-Branding Strategy………………………………………………………………………….8&9
Advertising Strategy……………………………………………………………………………...9
Positioning Strategy………………………………………………………………………….9&10
Growth Strategy…………………………………………………………………………………10
Service Management Strategy……………………………………………………………...10&11
Product Growth Matrix……………………………………………………………………..11&12
Operations Competitive Strategy……………………………………………………………12&13
Conclusion……………………………………………………………………………………….13
Introduction of Marketing Strategy:
Marketing strategy is very much important for developing any of the business. Without it, the effort of the business to attract the customer is random and very insufficient. The main strategy of your strategy must make that your product should fulfill the demands of the consumers and as well as it maintains the long term relationship with those consumers. To achieve this, you will have to initiate flexible strategy that responds to consumer demand and perception. It may also give brand name to your product which will help you to run your business in new markets smooth and efficient manner. First of all the main purpose your marketing strategy should be to identify the weather the target customer’s are satisfied with your product and services of your business.
Once you have created and implemented your strategy, try to identify feedback from your customer and if any change or improvement is required apply it for the maximum satisfaction of customers.
References: Access on Nov 08, 2013 Marketing Strategies of McDonald http://www.slideshare.net/pridhavale/mcdonalds-marketing-strategiesAccess on 09, 2013 McDonald’s Pakistan History http://www.mcdonalds.com.pk/page/mcdonalds-pakistan-historyAccess on 09, 2013 McDonald in Pakistan http://www.slideshare.net/faizan1us/mc-donalds-pakistan-presence-competition