Marketing Strategy Essay
Marketing strategy: Target audience Product Strategy Pricing Strategy Communication Strategy
College students We will be promoting our products through sports events. Happy hours from 10 a.m – 1 p.m with a discount 15% ona bill of more than Rs.300.
Corporates Free delivery to offices Corporate discounts of 10% on bill exceeding Rs. 1000.
Children We would try to attract the children with cartoon characters and distribution of free toys.
Other Strategies : Arranging special festival events like new year, christmas diwali Arranging navratra special food for fasting people 9 days in a year. We would earn revenue out of it.
Marketing by means of pamphlets, snapdeal.
Organising events such as kitty parties, birthday parties and small get together(max 100 people)
Can arrange for stalls in college fests
To provide low fat food @ reasonable cost.
CSR activities:
We would distribute shirts to orphanage children free of cost
Would arrange for food free of cost for orphans once a year.
Creating awareness through waste bottles.
i. Distribution Strategy ii. Communication Strategy iii. Research
Organization
1. Action Programs :
i. Monthly Description:
• To get the pamphlets printed and distributed along with the newspaper.
• Advertising through digital media (snapdeal, TV ads).
• To approach different malls, airport, corporates for exclusive stalls.
• To organize CSR activities twice a year.
• To appoint an SEO so that the people surfing internet who are in search of good food joints find BFC as the number one option on any search engine page.
Budgets :
Amount spent on different activities(Yearly): Pamphlets : 10000
Sponsorships : 10000
Recycling/Reuse Waste bottles + Online marketing : 57000
T-Shirts for Orphanage : 7500
Total expenses : 84500
Revenues Earned :
Kitty,birthday : 30000
Navratra special: 15000
Pamphlets : 1.5 lacs for every one fourth customers attracted
Total earned : 1.95
College students We will be promoting our products through sports events. Happy hours from 10 a.m – 1 p.m with a discount 15% ona bill of more than Rs.300.
Corporates Free delivery to offices Corporate discounts of 10% on bill exceeding Rs. 1000.
Children We would try to attract the children with cartoon characters and distribution of free toys.
Other Strategies : Arranging special festival events like new year, christmas diwali Arranging navratra special food for fasting people 9 days in a year. We would earn revenue out of it.
Marketing by means of pamphlets, snapdeal.
Organising events such as kitty parties, birthday parties and small get together(max 100 people)
Can arrange for stalls in college fests
To provide low fat food @ reasonable cost.
CSR activities:
We would distribute shirts to orphanage children free of cost
Would arrange for food free of cost for orphans once a year.
Creating awareness through waste bottles.
i. Distribution Strategy ii. Communication Strategy iii. Research
Organization
1. Action Programs :
i. Monthly Description:
• To get the pamphlets printed and distributed along with the newspaper.
• Advertising through digital media (snapdeal, TV ads).
• To approach different malls, airport, corporates for exclusive stalls.
• To organize CSR activities twice a year.
• To appoint an SEO so that the people surfing internet who are in search of good food joints find BFC as the number one option on any search engine page.
Budgets :
Amount spent on different activities(Yearly): Pamphlets : 10000
Sponsorships : 10000
Recycling/Reuse Waste bottles + Online marketing : 57000
T-Shirts for Orphanage : 7500
Total expenses : 84500
Revenues Earned :
Kitty,birthday : 30000
Navratra special: 15000
Pamphlets : 1.5 lacs for every one fourth customers attracted
Total earned : 1.95