Marketing Strategy of Cats Eye
[pic]Executive Summery:
Men’s fashion in Bangladesh has still not reached the heights of international standards. We are still very much behind the trends that the world follows. In the dynamic world of fashion, very few brands can claim domination for years. However, we do have a few success stories. Some of the brands of our country have managed to keep up with the expectations of the market through their goodwill, brand loyalty and a vision to be even better. One name that can be easily related to the Bangladeshi men’s fashion industry is Cats Eye.
One name that can be easily related to the Bangladeshi men’s fashion industry is Cats Eye. The pioneer of Bangladeshi men’s fashion industry began their journey in 1980. Since then we have seen the emergence of several other fashion houses in this industry but Cats Eye continues to be the trendsetters of men’s fashion in Bangladesh. The growing influence of globalization has assured this highly populated country to be a big market for men’s fashion wear.
Cats Eye is the pioneer of the men’s fashion industry since 1980 and steadily established itself to be the strongest player in the fashion industry. It is the parent company of Monsoon Rain and Unlimited. Cats Eye recently received ISO-2000 certification for the quality of its product and design. The company has 17% of the total market share of the men’s fashion industry. Cats Eye’s target market consists of the upper middle class and the upper class.
Company Background
In 1980, Cats Eye began their journey in the form of a small shop in Green Super Market that sold all most everything from candies to ornaments. The founders, Mr. Sayeed Siddiqui Rumi and Mrs. Ashrafun Siddiqui Dora, had kept a small part of that shop for shirts that they designed by themselves. They got a good response from the enthusiastic young men of Dhaka. Therefore, Mrs. Ashrafun Siddiqui decided that they would only sell designer clothes for men. In 1983, the couple rented a floor space in
Men’s fashion in Bangladesh has still not reached the heights of international standards. We are still very much behind the trends that the world follows. In the dynamic world of fashion, very few brands can claim domination for years. However, we do have a few success stories. Some of the brands of our country have managed to keep up with the expectations of the market through their goodwill, brand loyalty and a vision to be even better. One name that can be easily related to the Bangladeshi men’s fashion industry is Cats Eye.
One name that can be easily related to the Bangladeshi men’s fashion industry is Cats Eye. The pioneer of Bangladeshi men’s fashion industry began their journey in 1980. Since then we have seen the emergence of several other fashion houses in this industry but Cats Eye continues to be the trendsetters of men’s fashion in Bangladesh. The growing influence of globalization has assured this highly populated country to be a big market for men’s fashion wear.
Cats Eye is the pioneer of the men’s fashion industry since 1980 and steadily established itself to be the strongest player in the fashion industry. It is the parent company of Monsoon Rain and Unlimited. Cats Eye recently received ISO-2000 certification for the quality of its product and design. The company has 17% of the total market share of the men’s fashion industry. Cats Eye’s target market consists of the upper middle class and the upper class.
Company Background
In 1980, Cats Eye began their journey in the form of a small shop in Green Super Market that sold all most everything from candies to ornaments. The founders, Mr. Sayeed Siddiqui Rumi and Mrs. Ashrafun Siddiqui Dora, had kept a small part of that shop for shirts that they designed by themselves. They got a good response from the enthusiastic young men of Dhaka. Therefore, Mrs. Ashrafun Siddiqui decided that they would only sell designer clothes for men. In 1983, the couple rented a floor space in