Marketing Strategy of IPL
Marketing strategies of IPL
The main driver of revenues for sports these days is television and cricket is no exception. The media has played a role in highlighting very large broadcast deals for sports like football and cricket. Sports clubs generate substantial revenues from channels through sponsorship and merchandising, which runs into billions every year. Similarly, the major revenue stream for the IPL is sponsorship, sale of broadcast rights and gate receipts (website, IMR publications).
Marketing strategies of IPL
The IPL has followed an array of marketing and branding strategies in order to popularize the franchise. Most of which have been enormously successful. Some of these strategies include:
Creating online traffic through blog published by IPL franchise owner and Bollywood megastar Shahrukh Khan.
Hiring international cheerleaders.
Organizing talent shows across the country and telecasting maximum advertisements during matches on prime times.
For instance, Delhi Daredevils owner Religare, an investment firm had invested Rs. 40 million annually in branding and marketing its team (Website, SifySports). Its marketing strategies include selling merchandise such as the players’ jerseys.
The tournament’s official advertising and marketing strategies are planned and executed by Ogilvy and Mather, world’s premier advertising firm. With television, radio, print and outdoor advertisements like the “Cricket ka Karmayudh”, the creators have managed to generate more hype and a loyal fan base.
Sponsorship from some of the world’s most popular brands such as Nokia, Tag Heuer, The Telegraph and Belmonte has also managed to create an advertising blitzkrieg. For instance, Nokia has followed a 360-degree approach with a judicious mix of print, electronic and digital media. It has also carried out road shows in cities like Kolkata in April 2010 (Website, SifySports).
Overall, some of the marketing strategies adopted by IPL in its three years of existence can be
The main driver of revenues for sports these days is television and cricket is no exception. The media has played a role in highlighting very large broadcast deals for sports like football and cricket. Sports clubs generate substantial revenues from channels through sponsorship and merchandising, which runs into billions every year. Similarly, the major revenue stream for the IPL is sponsorship, sale of broadcast rights and gate receipts (website, IMR publications).
Marketing strategies of IPL
The IPL has followed an array of marketing and branding strategies in order to popularize the franchise. Most of which have been enormously successful. Some of these strategies include:
Creating online traffic through blog published by IPL franchise owner and Bollywood megastar Shahrukh Khan.
Hiring international cheerleaders.
Organizing talent shows across the country and telecasting maximum advertisements during matches on prime times.
For instance, Delhi Daredevils owner Religare, an investment firm had invested Rs. 40 million annually in branding and marketing its team (Website, SifySports). Its marketing strategies include selling merchandise such as the players’ jerseys.
The tournament’s official advertising and marketing strategies are planned and executed by Ogilvy and Mather, world’s premier advertising firm. With television, radio, print and outdoor advertisements like the “Cricket ka Karmayudh”, the creators have managed to generate more hype and a loyal fan base.
Sponsorship from some of the world’s most popular brands such as Nokia, Tag Heuer, The Telegraph and Belmonte has also managed to create an advertising blitzkrieg. For instance, Nokia has followed a 360-degree approach with a judicious mix of print, electronic and digital media. It has also carried out road shows in cities like Kolkata in April 2010 (Website, SifySports).
Overall, some of the marketing strategies adopted by IPL in its three years of existence can be