Preview

Marketing Taco Bell

Good Essays
Open Document
Open Document
2034 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Taco Bell
INTRODUCTION

The company I have chosen to base my assignment on is Taco Bell. It is a leading Mexican style fast-food chain serving tacos, burritos, signature quesadillas, Border Bowls®, nachos and other specialty items. Currently, Taco Bell serves more than 35million consumers each week in approximately 5,600 restaurants in the United States of America. It is recognized as the best Mexican fast-food chains in the United States of America (Yum! Brands, 2010). This fast-food chain plans on introducing its products in Malaysia.

MARKETING ANALYSIS (SWOT)

Strengths.

Strengths refer to core competencies and positive attributes that give Taco Bell an advantage in meeting the needs of its consumers. The strength of Taco Bell is when it switched to zero trans-fat frying oil in all of its outlets which is a key competitive advantage of the company over other competitors who has not yet switched to the healthier option. Trans-fat is an unsaturated fatty acid produced by the partial hydrogenation of vegetable oils and present in hardened vegetable oils, most margarines, commercial baked foods, and many fried foods. An excess of these fats in the diet is thought to raise the cholesterol level in the bloodstream which increases the risk of heart diseases such as heart attacks. This is a major advantage as Malaysians are becoming more health conscious and implementing zero trans-fat frying oil ensures a healthier fast-food experience (Algoe, 2010). Besides that, Taco Bell also has the advantage of being a fast-food outlet which offers cheap prices for its products with out compromising the quality. Taco Bell currently offers a $2 set meal which consists of a burrito, a packet of Doritos chips and a medium soda. The $2 set meal converted into Malaysian currency would be about rm6.34 which is cheap and is a advantage as there are many fast food outlets in Malaysia competing for the cheapest price. Furthermore, considering the fact that Taco Bell comes to Penang, it will be

You May Also Find These Documents Helpful

  • Better Essays

    When Steve Ells decided to create a restaurant concept that combined the quick-serve experience with exceptional quality food, he didn’t know it would be an instant hit (Thompson, Peteraf, Gamble, & Strickland III, 2015). He was looking for a way to use his culinary training and restaurant experience to elevate the fast-food concept. This transformed the way people thought about fast-food. His concept centered on a focused menu serving only high-quality, fresh ingredients using traditional cooking methods and made-to-order preparation in a restaurant interior that was aesthetically pleasing but still prepared in under 2-3 minutes. And Chipotle Mexican Grill was born! Within six years of being open, Chipotle Mexican Grill went public on the New York Stock Exchange, doubling its stock price the first day (Thompson et al., 2015). Year after year, Chipotle has been able to grow revenue from $3.2 billion to $4.1 billion ("CHIPOTLE MEXICAN GRILL INC (CMG:New York): Financial Statements - BusinessWeek," n.d.). See Exhibit 2 for Chipotle’s Financial Statement.…

    • 1654 Words
    • 7 Pages
    Better Essays
  • Good Essays

    The concept of customized, friendly and healthy fast food has never been seen across the chain or franchise. There are more strengths and opportunities than weakness and threats indicating that the company has the potential to even grow and expand further based on the principles and planning that it has followed.…

    • 1387 Words
    • 6 Pages
    Good Essays
  • Best Essays

    Industry Analysis Chipotle

    • 1962 Words
    • 8 Pages

    The fast food, or quick service restaurant industry (QSR), represents approximately 200,000 restaurants and $155 billion in sales in the U.S. alone, they are one of the largest segments of the food industry (Hoovers, 2011). This segment of the restaurant industry is “highly competitive and fragmented… number, size and strength of competitors vary by region, market and even restaurant. All of these restaurants compete based on a number of factors, including taste, quality, speed of service, price and value, name recognition, restaurant location, customer service and the ambience and condition of each restaurant” (Chipotle, 2010).…

    • 1962 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Tasty Taco Truck

    • 800 Words
    • 4 Pages

    “Tasty Taco Truck” has a monopolistic competition. It is evident that the city of Houston includes many food truck businesses, meaning that “Tasty Taco Truck” has many competitions. Furthermore, the food truck industry has a relatively simple entry because vast quantity of money will not be…

    • 800 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Top-Notch Food Vendors is providing its customers with a wide selection of high-quality fresh dishes that are unique and pleasing in presentation. They seek to fulfill the benefits that are important to their customers; such as selection, accessibility, customer service, and competitive pricing. Across the US, food trucks have become a viable market segment with significant competitive advantages relative to quick serve, fast food and take-out food vendors. There has been an explosive growth in the food truck industry and research has shown that it will continue to grow; forecasting to generate about $2.7 billion in revenue by 2017. Top-Notch Food Vendors’ marketing strategy is to emphasize the quality and convenience of their products. They aim for the customers to be able to taste the quality and freshness of their product in every bite. The management of Top-Notch Food Vendors consists of owners Michelle Meeks and Artie Olson. Michelle has extensive experience in the restaurant industry while Artie has worked in sales for…

    • 1865 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Qdoba Mexican Grill is personally my favorite place to get food and never seems to disappoint me when I’m hungry. Not only is it my favorite place to eat, but it is also a very well structured company. In this paper I will take a look at Qdoba’s history, their stock, what its like to own a franchise, who there main competitor is, and why I love to go there. Qdoba has done very well as a company and has many people who love their food.…

    • 1607 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    This paper explores the mission, vision, values and principles of Chipotle Mexican Grill that guide them in the restaurant industry. Their key mission, vision, and values revolve around providing food with integrity and changing the way people think about and eat fast food. Chipotle’s principles include sticking to the basics of a simple menu and uncomplicated, interactive employee roles.…

    • 690 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    As my second organisation I have decided to discuss about McDonalds, it is the world’s largest chain of fast food restaurant. The business began in 1940 the Headquarters are based in the United States and the corporation was founded by a businessman. In 2003 the company had launched the “I’m Lovin It” campaign. The purpose of the business is to serve its customers with the excellent quality of food that they provide. It is a worldwide company and has over 33,000 stores in approx 118 different countries, and serves…

    • 380 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Panera Bread Case Study

    • 4516 Words
    • 19 Pages

    The purpose of this paper is to study the Panera Bread Company, and do a case analysis based upon the reading’s from the book Marketing Management: Knowledge And Skills, Eleventh Edition by Donnelly, and Peter (2013), and The 5 C’s and Strategic Marketing Basics (2013) due Oct, 22 2013 for the (MKT 6013) Market Management class at the TACOM campus of Lawrence Technological University, MI. This case involves the study of the Panera Bread company, which is a highly successful company competing for customers in the casual fast food - quick service industry. Panera Bread is more of a “niche” player, offering a different type of menu fare designed to give the public a better dining experience, with higher quality food at slightly higher prices. Panera Bread’s marque menu products are their freshly baked specialty breads available in 22 different varieties. Furthermore, Panera Breads other menu items such as: signature sandwiches, café sandwiches, baked egg soufflés, soups, hand crafted salads, kid choices, and a wide variety of beverages (Donnelly, Peter 2013), allows Panera Bread to differentiates itself from other industry peers such as: KFC, McDonald’s, Starbucks, Yum! Brands, and Tim Horton’s (Value Line 2013), to name a few. Lastly, “Panera Bread’s distinctive menu, signature café design, inviting ambience, operating systems, and unit location strategy allowed it to compete successfully in five submarkets of the food-away-from-home industry: breakfast, lunch, daytime, “chill out time” and dinner” (Donnelly and Peter, p. 299).…

    • 4516 Words
    • 19 Pages
    Powerful Essays
  • Satisfactory Essays

    Chipotle Relative Cost

    • 351 Words
    • 2 Pages

    This memo discusses competitive positioning and relative cost that determine the fast food fast food industry includes companies who provide quick meals with limited-services through restaurants, drive-through stops, or takeout express (Exhibit 1a-e). Restaurants produce food from ingredients and semi-manufactured food; they sell each meal with a main dish, a beverage, and sometime an additional dessert. Customers, vary from individuals to families, always make payment before receiving their meals. In such a competitive industry, Chipotle Mexican Grill earns a great profit by placing itself apart from others. Chipotle, a popular fast food restaurant,…

    • 351 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Chick Fil a

    • 2519 Words
    • 11 Pages

    In this paper I will be giving a thorough analysis of the Chick-Fil-A company by discussing the history of the company as well as how the company was founded, the operations of the company, how the company gives back to the community, and how the company markets itself to the consumers. The reason I chose Chick-Fil-A to do my paper on is ever since I was a little boy Chick-Fil-A has always been my favorite fast food. I can remember when I was little the closest Chick-Fil-A to our home was the one on Cox Creek Parkway in front of the mall in Florence. Anytime we were in Florence I would beg my parents to take me thru the drive thru because I loved the Chick-Fil-A kids meal as well as the toy that came with it. Chick-Fil-A restaurants have been appealing to me ever since I was little so since then I have been a loyal customer of Chick-Fil-A. I have also always been interested in knowing how Chick-Fil-A always has had a huge customer base and every time I went to eat at a Chick-Fil-A, it seemed to always be crowded so that tells me that their marketing department is definitely doing something right because their restaurants are doing great business. In this paper I will be going over the history of the Chick- Fil-A company, how the company operates, how the company markets itself, and how close out the paper with a conclusion and summary.…

    • 2519 Words
    • 11 Pages
    Better Essays
  • Good Essays

    My reason for writing this paper is to provide information on McDonalds’ Big Mac and Burger Kings’ Whopper. The information will help you decide which one meets your standards best: Whether it is its taste or its value. In today’s society the fast food nation is sky rocketing in business, and wherever you go, there will always be a competition between different fast food businesses.…

    • 673 Words
    • 3 Pages
    Good Essays
  • Good Essays

    For this particular assignment I have chosen Five Guys Burgers and Fries for the interview factor. There are 3 stores in Las Vegas and they are working now on opening their new store by June 2012. The reason that I chose them is because they are a growing fast food chain during a time of economic turmoil. So they must be doing something right, that’s why I have chosen them to participate in this project.…

    • 4774 Words
    • 20 Pages
    Good Essays
  • Powerful Essays

    Kfc Animal Cruelty

    • 2279 Words
    • 10 Pages

    In a fast paced lifestyle people are going through every day, a lot of people are a big fan of fast food chains. This provides them with quick and accessible food to fit their busy schedule. The big names in the fast food industry include McDonalds, Wendy’s, Burger King, Carl’s Jr and of course KFC.…

    • 2279 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Kfc

    • 7148 Words
    • 29 Pages

    In 1939, Colonel Harland Sanders, the founder of KFC first gave the world of his most famous creation, Kentucky Fried Chicken (KFC), featuring the secret blend of 11 herbs and spices. Since then, millions of people the world over have come to love his one of a kind chicken, home style side dishes and hot and fresh biscuits.…

    • 7148 Words
    • 29 Pages
    Powerful Essays

Related Topics