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Marketing Topic
Course Project – Topic Proposal
DM Travel Agency
DM Travel Agency is a company that offers clients a wide variety of vacation rentals along the Southeast coast of Florida. We specialize in vacation homes, cottages, and luxury condominium resorts with more than 500 units along the popular Gulf Coast of Northwest Florida, Alabama and Mississippi.
DM Travel Agency’s mission is to fulfill vacation dreams through our commitment to personalized, world-class service. We believe that consistence, ethical and quality performance with our customers will result in loyal, long-term relationships. Our service will exceed industry standards and be the best for our customers. We give back to the community and enhance the lives of our employees by creating a profit through our programs and services. DM Travel Agency’s will successfully meet the challenges of the future.
DM Travel Agency provides our customers a standard of service from the moment they begin to plan their vacation experience that will last through their entire vacation. Where a customer spends their vacation is a big decision so making sure they find the perfect spot is our number one goal. Our website allows customers to check pricing, specials, and availability. In addition, they are able to call one of our vacation specialists who can answer any questions they may have and help them plan step by step the perfect vacation. DM Travel Agency also provides an easy online fast and secure place to secure their reservations if the guest has found the perfect vacation place online. No matter how our guest book, they can do it with confidence! Here at DM Travel Agency we include all fees and won’t surprise the guest at check in with any additional charges. Once you arrive at your destination our friendly staff is there to help you make the most of your stay. If you need a suggestion on a local restaurant, places to shop or nearby activities, no problem!
DM Travel Agency’s marketing plan is to focus on the

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