Marketing a Restaurant
Marketing a Restaurant That you can be Proud of
Submitted By: Ryan Burns Submitted To: Professor Linda Berg Date: 3/25/2013
Executive Summary
Falling behind to the restaurant across the street? Are you losing business and watching repeat customers slowly start not returning? A restaurants ability to change with the marketplace and its target markets is essential for success, especially in our economy at this time where disposal income is much lower. New ideas, new strategies and monitoring of your competition/ environment is necessary to see your establishment booked full again. Properly assessing your markets and finding new potential customers is what all restaurants need. This White Paper will explain the various steps in which a Restaurant owner/ manager would need to take to properly asses their competitive standing and how to reach their appropriate Target market. Marketing of restaurants is a difficult task, but when researched properly, success will be walking through your front doors. What is most important is understanding and finding your target market. Though even more importantly, once targeted, you need to be able to cater to them. It is one thing to find your market; it’s another to be able to connect with them on a more personal level. By looking at demographics and competition in the surrounding area, restaurant owners will have an advantage on their market place. I will explain multiple external and internal marketing techniques that can be utilized and how to utilize them, including: The Internet/ social media Restaurants website Event Marketing techniques Business marketing techniques Exposure marketing techniques As well as many useful in house marketing techniques
Through extensive research and speaking with multiple Restaurant owners themselves, I have provided credible information that absolutely should be utilized. Mark Grezlak of Sonsie Bistro in Boston and Michael Moon of Bridges Restaurant Maryland, are both
Submitted By: Ryan Burns Submitted To: Professor Linda Berg Date: 3/25/2013
Executive Summary
Falling behind to the restaurant across the street? Are you losing business and watching repeat customers slowly start not returning? A restaurants ability to change with the marketplace and its target markets is essential for success, especially in our economy at this time where disposal income is much lower. New ideas, new strategies and monitoring of your competition/ environment is necessary to see your establishment booked full again. Properly assessing your markets and finding new potential customers is what all restaurants need. This White Paper will explain the various steps in which a Restaurant owner/ manager would need to take to properly asses their competitive standing and how to reach their appropriate Target market. Marketing of restaurants is a difficult task, but when researched properly, success will be walking through your front doors. What is most important is understanding and finding your target market. Though even more importantly, once targeted, you need to be able to cater to them. It is one thing to find your market; it’s another to be able to connect with them on a more personal level. By looking at demographics and competition in the surrounding area, restaurant owners will have an advantage on their market place. I will explain multiple external and internal marketing techniques that can be utilized and how to utilize them, including: The Internet/ social media Restaurants website Event Marketing techniques Business marketing techniques Exposure marketing techniques As well as many useful in house marketing techniques
Through extensive research and speaking with multiple Restaurant owners themselves, I have provided credible information that absolutely should be utilized. Mark Grezlak of Sonsie Bistro in Boston and Michael Moon of Bridges Restaurant Maryland, are both