Preview

MKT 312 Dis Wk 1

Satisfactory Essays
Open Document
Open Document
772 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
MKT 312 Dis Wk 1
NutriSystem Communications" Please respond to the following:
From the e-Activity, analyze the role communication plays in marketing programs. Predict the success rate for firms with no method with which to communicate to their target market. Justify the elements of effective marketing communication.

It seems to me that NutriSystem is a success not only because their unique product but also because an effective and significant method of marketing. They are strongly aware of the importance of communication with their customer. They are using so many ways to reach out to customer either man or women. They also recognize the unique product is more attracted to women than men, Hence, they increase man effectiveness marketing. To show men how easy it is to diet and looking good.
Nowadays, there is no business can deny the crucial of marketing using advantage of Internet and social network. That is the most effective ways to reach out to customer. However, if the business ignore the fact that marketing is necessary for their business, I think the success rate will go below zero. There are many competitions. I use to work at this old restaurant, I never see they use any marketing method such as coupon or advertise. The only thing makes their survive is their regular customers. But they never busy or get new customer.
From the e-Activity, propose at least two approaches NutriSystem could use to make its communications more effective. Support your recommendations with examples.
Nutrisytem is very strongly focus on their marketing approach. What I mean is sometimes I feel they more focus on their advertisement and marketing campaign than actually increase their product value. American market is very sensitive and competitive market. If their products keep no improvement, I don’t think it will do well in the future. Satisfy customers is the best advertising Nutrisystem is in one of 40 best growing company. Apparently, they are doing so well with their

You May Also Find These Documents Helpful

  • Powerful Essays

    Gnc Inc.

    • 2549 Words
    • 11 Pages

    Absolutely amazing, that 's all I can say about the corporate structure of GNC. As with any jumping on fads there are always going to be someone to try to take advantage of consumers; welcome to the wonderful world of GNC. This company is no different than any other company, low paying part-time employees, medium range pay for managers, and large pay for regional sales directors and so on. First of all let me explain my background: I am a part-time sales associate, I have been lifting for about 4 years, have taken three nutritional classes in college, along with two personal trainer classes and four types of chemistry classes. I have since switched my major from nutrition so no I do not have a degree in dietetics?.…

    • 2549 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Sh3050 Unit 4

    • 4636 Words
    • 19 Pages

    Marketing is an essential part to the Organisations survival as we live in a customer driven environment that is possessed with endless aggressive competition. Thus the marketing process and effectiveness is important.…

    • 4636 Words
    • 19 Pages
    Good Essays
  • Satisfactory Essays

    Whole Foods has been one of the most successful publicly traded companies operating under the tenets of the triple bottom line.…

    • 243 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    B120 Tma04

    • 1036 Words
    • 5 Pages

    This report makes use of marketing and transaction as well as relationship marketing concepts from study session 1, it also deals with marketing communication concepts from study session 4.…

    • 1036 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    A 28 day supply of Nutrisystem costs over $300. That does not include the cost of the fruits, vegetables, and dairy items that you must purchase to supplement the Nutrisystem meals. Nutrisystem does offer some discounts. For example, if you order their auto delivery option you can receive 2 free weeks of extra food plus free…

    • 348 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Kraft Foods Memo

    • 344 Words
    • 2 Pages

    The reason for this memo is to address the negative media attention our company has been receiving in regards to our products lacking nutrition. Health and fitness has been a growing concern in the United States. Many companies have begun to offer more nutritious and less fat filled food products. We could see a drop in sales if more consumers begin to see us as only producing unhealthy food products. Changes need to be made to our products so we can maintain a positive image with our consumers as well as the media.…

    • 344 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    I believe that the YUM! Brand, Inc. would have more success if they were to further do research in…

    • 404 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Gnc Holdings

    • 3403 Words
    • 14 Pages

    GNC was founded by David Shakarian in 1960s, and specialized in yogurt and other healthy food such as honey, grains, and “healthy sandwiches”. Due to increasing demand, GNC expanded stores throughout the United States during the 1970s. However, the emergence of other competitors in the external environment and poor management internally lead to a difficult period of time for GNC during the 80s. After Jerry Horn took over as President and implemented major changes in 1985, GNC had a fresh start and continued to grow. GNC is now the largest global specialty retailer of nutritional products: vitamin, mineral, herbal, and other specialty supplements as well as sports nutrition, diet, and energy products.…

    • 3403 Words
    • 14 Pages
    Good Essays
  • Good Essays

    Campbell Soup Essay

    • 2385 Words
    • 10 Pages

    Did Campbell quit too soon.7 Other companies continue to regard so-called functional foods - snacks and meals with medical benefits - as the next blockbuster to snap stagnant sales in the $650 billion food industry, which has been suffering from a 0 shortage of innovative hits. Kellog,, Co., which spent $75 million to open a functionalfood lab, is expected to launch new products nearly next year. ConAgra Inc. and Nestle SA are also developing what the industry has dubbed “nutraceuticals.” By some estimates, sales of functional foods could reach $24 billion a year by 2001, as the…

    • 2385 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    bus 100

    • 459 Words
    • 2 Pages

    3) Yes, Vitango and Nutristar are enlightened marketing efforts. They have been created to cater…

    • 459 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Whole Foods Case

    • 965 Words
    • 4 Pages

    Whole Foods Market has evolved into one of the largest retailers of natural and organic foods. This company 's rapid growth and market success has to do with being a mission-driven company. Whole Foods is highly selective about what they sell and are dedicated to their core values. Whole Food 's integrated strategy consists of growth, differentiation, merchandising, and customer service. This strategic plan was aimed at expanding its operations to offer high quality and nutritious foods to more and more customers. It was also aimed at promoting organically grown foods, food safety concerns, and sustainability of the entire ecosystem.…

    • 965 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Whole Foods Market

    • 2187 Words
    • 9 Pages

    Whole Foods Market was founded 1980 in Austin, Texas by three businessmen who felt that the natural food industry was ready for a supermarket setup. Two separate individual companies, Safer Way Natural Foods and Clarksville Natural Grocery, formed Whole Foods Market. After 27 years of operation, the company has come a long way. Today Whole Foods Market is the leading retailer of natural and organic foods, with 194 stores/locations in the United States, Great Britain, and Canada (wholefoodsmarket.com). The company has been in the Fortune Magazine's "100 Best Companies to Work for" every year since the list was made up in 1998 (2007 ranked 5th). The cofounder and CEO, John Mackey, believes that the success of the company is due to the unique mission of the company and its application. The mission of the company is "highly selective about what we sell, dedicated to our core values and stringent quality standards and committed to sustainable agriculture." Or another way to say it "the highest quality, least processed, most flavorful and naturally preserved foods." (pg C-1)…

    • 2187 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Psychology

    • 408 Words
    • 2 Pages

    Is Whole Foods’ strategy well matched to recent developments and conditions in the natural and organic foods segment of the food retailing industry?…

    • 408 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    An Evaluation of Nutella Marketing Strategy of 2012 with the view to improvement. From: Natalia Muranska To: Peter McPherson Date: List of Contents: Introduction …………………………… ………………………………………….. 5 Procedure ………………………………………………………………………....... 5 Findings…

    • 5088 Words
    • 21 Pages
    Satisfactory Essays
  • Good Essays

    kelloge

    • 2050 Words
    • 9 Pages

    The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries. For more than 100 years, Kellogg's has been a leader in health and nutrition through providing consumers with a wide variety of food products. These are designed to be part of a balanced diet and meet the different tastes of consumers. Kellogg's focuses on sustainable growth. This involves constantly looking for ways to meet consumer needs by growing the cereal business and expanding its product portfolio. Market research is a specific area of marketing that informs businesses like Kellogg's about the things consumers need, how best to design products to answer those needs and how to advertise those products to consumers. Market research goes beyond finding out what consumers are thinking today. It can identify what consumers might want in the future. In this way market research helps a business to make more informed choices. This reduces the risks for any new product development (NPD). It also increases the likelihood that products will be well received by consumers when they are launched. Kellogg's launched Crunchy Nut Cornflakes in the UK in 1980. Since then, it has become one of the most important brands for Kellogg's with a sales value of £68 million (according to IRI sales data). In 2003 the Crunchy Nut brand created a brand extension. This involved using the Crunchy Nut name to launch a new product called Crunchy Nut Clusters. This variant has two varieties, Milk Chocolate Curls and Honey and Nut. Both of them have enabled the brand to reach a wider group of consumers. This brand extension is now worth £21 million in annual value sales (according to IRI sales data). This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand. The objective of this innovation was to provide a new flavour and texture for…

    • 2050 Words
    • 9 Pages
    Good Essays

Related Topics