From the e-Activity, analyze the role communication plays in marketing programs. Predict the success rate for firms with no method with which to communicate to their target market. Justify the elements of effective marketing communication.
It seems to me that NutriSystem is a success not only because their unique product but also because an effective and significant method of marketing. They are strongly aware of the importance of communication with their customer. They are using so many ways to reach out to customer either man or women. They also recognize the unique product is more attracted to women than men, Hence, they increase man effectiveness marketing. To show men how easy it is to diet and looking good.
Nowadays, there is no business can deny the crucial of marketing using advantage of Internet and social network. That is the most effective ways to reach out to customer. However, if the business ignore the fact that marketing is necessary for their business, I think the success rate will go below zero. There are many competitions. I use to work at this old restaurant, I never see they use any marketing method such as coupon or advertise. The only thing makes their survive is their regular customers. But they never busy or get new customer.
From the e-Activity, propose at least two approaches NutriSystem could use to make its communications more effective. Support your recommendations with examples.
Nutrisytem is very strongly focus on their marketing approach. What I mean is sometimes I feel they more focus on their advertisement and marketing campaign than actually increase their product value. American market is very sensitive and competitive market. If their products keep no improvement, I don’t think it will do well in the future. Satisfy customers is the best advertising Nutrisystem is in one of 40 best growing company. Apparently, they are doing so well with their