markham economist
Markham Economist & Sun 2014 – 2015 Marketing Plan
Executive Summary:
This case study makes reference to metro land Markham news paper. The “Markham Economist & Sun” is a community newspaper published twice weekly, Thursday and Saturday, serving the city of Markham. It is one of six York Region Media Group newspapers which aim to get the leader position and create distinctive value in community news paper by providing readers with value and utility. The new strategy will enhance market shares in three different ways:
Risk taking leadership,
A commitment to remaking the internal culture and
A push to improve the editorial product by customizing the business model for the community, which will be a key component for success.
We have developed a marketing plan to revitalize The Markham Economics and Sun by rebranding it. Our target market is household and businesses of Markham city. The strategy we have used is by connecting news paper website to social media sites e.g. face book, twitter and blogs as part of reinventing our news paper brand. Secondly we have proposed an introduction of a new app for smart phones to be able to compete with our competitors by making our online presence felt. And we have created a plan to update our news on social media automatically as soon as new information pours in.
Situation Analysis:
The purpose of this analysis is to understand local regional newspapers, and how to expand the paper’s operations and ad campaign in that region. By conducting this study, we can come up with new and innovative ways to serve the community and address the needs of the local newspaper. Through effective planning and market research, local newspaper can achieve a secure position in the local newspaper market.
Also the marketing plan should set clear and measurable objectives, and at the same time outline steps to achieve these objectives. To pursuit a marketing plane for a local newspaper like Markham Economist, a road map
Executive Summary:
This case study makes reference to metro land Markham news paper. The “Markham Economist & Sun” is a community newspaper published twice weekly, Thursday and Saturday, serving the city of Markham. It is one of six York Region Media Group newspapers which aim to get the leader position and create distinctive value in community news paper by providing readers with value and utility. The new strategy will enhance market shares in three different ways:
Risk taking leadership,
A commitment to remaking the internal culture and
A push to improve the editorial product by customizing the business model for the community, which will be a key component for success.
We have developed a marketing plan to revitalize The Markham Economics and Sun by rebranding it. Our target market is household and businesses of Markham city. The strategy we have used is by connecting news paper website to social media sites e.g. face book, twitter and blogs as part of reinventing our news paper brand. Secondly we have proposed an introduction of a new app for smart phones to be able to compete with our competitors by making our online presence felt. And we have created a plan to update our news on social media automatically as soon as new information pours in.
Situation Analysis:
The purpose of this analysis is to understand local regional newspapers, and how to expand the paper’s operations and ad campaign in that region. By conducting this study, we can come up with new and innovative ways to serve the community and address the needs of the local newspaper. Through effective planning and market research, local newspaper can achieve a secure position in the local newspaper market.
Also the marketing plan should set clear and measurable objectives, and at the same time outline steps to achieve these objectives. To pursuit a marketing plane for a local newspaper like Markham Economist, a road map