Marlboro

OTP report
Philip Morris International

by
Evelina Stankevic
Killu Aavik
Lena Salcito
ICV1E2
21/01/2013

CONTENT Introduction 2 Findings: 1. Profile organisation 3 2.1. Type of organisation 3 2.2. Motivation for the choice of company 4 2.3. Profile of organisation 4

2. Principal information 5 3.4. Communication within organisation 5 3.5. Fields of communication: 5 3.6.1. Public relations 6 3.6.2. Marketing communications 7 3.6.3. Public affairs 7 3.6.4. Crisis management 8 3.6.5. What skills are needed? 8 3. Visualisation of the Project. Poster and decisions for 9 it 4. Summary/Conclusions 9

Reference List 10

Introduction

This report is prepared by first year students, who are studying International Communication in Hanze University of Applied sciences. It is based on the OTP (Orientation to profession) project.
This project is provided for students to get some information about the profession opportunities within communication field in different companies. Students form their groups with others and do the research on their chosen company style. Then they need to present them for other students and guests on Presentation Day which takes place on 29th of January, 2013, in Atrium.
The aim of this report is to summarize and present the information about one of the biggest international companies, Philip Morris International (PMI), and the communication within it. In addition, it includes a description of some job opportunities within Marketing Communication, Public Affairs, PR (Public relations) and Crisis management fields.

Findings/Results

1. Profile organisation

1. 1. Background information type of organisation
The type of organisation which had been chosen by our group was Multinational Company (MNC).
Multinational company is one of the biggest types of organisation. It is an enterprise