Marvel Studios Graphic Identity

For this assignment, I chose to design a graphic identity for Marvel Studios, LLC; responsible for films based on characters from Marvel Comics, such as Iron Man, Captain America, and the Avengers. Having already experienced a few small, yet still significant alterations over the years, I took it upon myself to notice these varied changes, in relation towards how this once modest in-house studio has basically become its own veritable powerhouse of critical acclaim and commercial success. Taking this information into consideration, I hoped to be able to make solid claims regarding the studio’s future plans regarding their brand, especially given that their film slate will extend through to 2030, at least. As the executive decision was made
For my first logo, of course, this meant looking back towards the extensive history of Marvel as an esteemed institution of comics for inspiration; using as reference one of their most recognizable publishing logos, this one from the 90’s, seemed a natural step in the right direction, and allowed me to invoke that ever-important sense of nostalgia, while also making things neat, concise, and highly presentable for a more contemporary age of filmmaking. From here, I thought it was best to consider the films themselves; rather, how different each entry in Marvel’s vast “cinematic universe” was stylistically, and how each could stand to benefit from a singular logo which reflects their individual interests at the forefront, while naturally tying them together under the same umbrella. These end results, generally speaking, pay tribute to the classics of cinema and legendary entries in the sci-fi and fantasy genres, those which easily proved the most fundamental in the creation of the superhero movie as we know it to be. More than that, however, I knew what needed to be all too apparent in each of these designs was an unmistakable swagger, boldness, and confidence, in their past, present, and future works