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Mass Media

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Mass Media
Introduction and Meaning of the Topic (Role of Mass Media in Educating the Rural People)
Within a span of fifty years, the media technology has been utilized by developed as well as developing countries of the world for the purpose of qualitative improvement of education. The basic freedoms of a democratic society are freedom of speech, freedom of the press, freedom of assembly and freedom to petition. Besides these freedoms, rests of the freedoms are freedom of religious expressions, of politics choice, of intellectual growth, and of communication of information and ideas. With this freedom of press and advancement in technologies, the social, economic and political scenario took its shape very rapidly and every corners of the society get into connect which is term as ‘Global village’.
The mass media are very powerful, informative, socializing, and motivating force. The role of mass media in a nation’s development is widely accepted. Broadcast media, especially radio, has been found to be very effective in the development and building up of the rural areas. The need to communicate with our fellow beings is a fundamental need like the physical requirement of food and shelter. This urge for communication is a primal one and, in our contemporary civilization, a necessity for survival.
The role of mass media in enhancing rural education has been widely recognized. It can enrich the inter-personal channel of communication and help in the enforcement of social norms. It can also be help for involving people in national policies and goals for development. The broadcast media as well as print media were also helpful in the development of national policies and goals by enhancing their power and change attitudes, thus helping in the adoption of new methods and techniques for development.
Media is a communicating means, especially, newspapers, televisions, radio, telephone, computer, internet and other related professional collectivity that are used to disseminate

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    References: Azad, A. K (2010), Speech of Mr. Abul Kalam Azad, The Minister of Information at ‘Community Radio Training Workshop- 2010’ organised by Unesco, AMIC, UNB, and BNNRC March 1, 2010 at Dhaka. Bangladesh A.L (2008) ‘Election Manifesto -2008’, Dhaka, Bangladesh Awami League (A.L), Article 19.1, p 17. Bhattacharjee, N. K (2007), ‘Reaching People through People 's Network: Prospect of Community Radio in Bangladesh ', Unpublished Masters Thesis, KDI School of Public Policy and Management. Bhuiyan, S.I and Gunaratne, S.A (2000). ‘Bangladesh’ in S. A. Gunaratne (ed), Handbook of the Media in Asia, (p39-66) Sage: Delhi. Chowdhury, S (2002). Popularity of Community Radio concept: Study on two villages in Bangladesh, MA Research Monograph. Department of Journalism, Chittagong University, 2002. David, M. J (Undated). In Search of Strategy: Lobbying for Community Radio in South Asia, Undated –draft, London. Fraser, C and Estrada, S.R (2001).Community Radio Handbook, UNESCO, Paris. Jabbar, J (2005). Citizens’ Media Dialogue: the Book of website; Decent Print Enterprise, Karachi, Pakistan. Rahman, M. G (2006). ‘Mass Media in Bangladesh: an overview’ in M. Golam Rahman, Communication in Bangladesh: media response and campaign strategy (Pp11-22), Shrabon, Dhaka. Salam, S. A (1997). Mass Media in Bangladesh: Newspaper, Radio and Television, SANA, Dhaka. Snigdha, Z. F (2002). “MMC Planning for Rural Radio”; Workshop Presentation on ‘Broadcasting and Development: Communication Strategies in South Asia’-Organised by Institute of Development Studies, The University of Sussex- UK and ProsikaBangladesh; Manikgonj, Bangladesh, March 1-3, 2002. Trixie, A and Vellani, S (1999). Community Radio in India; The Journal of Development Communication, 10(2) 65-71…

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