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Mass Media Bias

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Mass Media Bias
Media Bias
Media is a terminology that is commonly being used in this generation. It is always used to refer to different meanings depending on the context of the speech. Media can be said to be a communication channel. It is a channel through which news, entertainment, education, data, and other messages such as those of promotions are passed through. Media entails broadcasting as well as narrowcasting medium, examples being newspapers, television, radio, emails, fax, and the internet among others. Being bias can be simply defined as taking a side in a discussion or any argument for one person, party or organization. Therefore, media bias can be said to be a state where the journalist and news producers in the mass media chose some stories and events to be covered leaving out other parts. The choosing of the story or event is always meant to target a certain group of people or a certain organization (Williams, 12).
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There is media bias by omission. That is where the media tend to disapprove certain political party claims and ideas and supports another. For example, the media may decide to disapprove the liberal claims and support the conservatives believes. Here the media will omit some of the key information about a certain party. The media will concentrate on the favored party and make them appear as the best role models ignoring the other political party. The effect of this type of media bias is the undermining of self-governance. In this state, the people are not accorded their full power to govern themselves because of the media

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