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Master Card Online Insights: A Case Study Of Kota Samarahan

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Master Card Online Insights: A Case Study Of Kota Samarahan
According to Sarawak government (2014), Samarahan was once known as Muara Tuang which was at that time a small trading village in the area. It was then renamed as Kota Samarahan in 1983 and upgraded to full district. Samarahan District is located about 30 kilometres from Kuching. The district population was 157,792 in year 2014 (Sarawak government, 2014). It consists of four regions of Samarahan, Serian, Simunjan and Asajaya. The size of Kota Samarahan is 4967.45 square kilometres (Sarawak government, 2014). There are currently two Higher Education Institutions in Samarahan which are Universiti Malaysia Sarawak (UNIMAS) and Universiti Teknologi Mara (UiTM). There is also one teacher learning institute which is Tun Abdul Razak Teacher Learning Institute (IPTAR). …show more content…
Online shopping as defined by Master card Worldwide Insights (2008) is the process of purchasing goods and services from a seller who sell over the internet. Generally, it is also known as internet buying, electronic shopping, online purchasing or internet shopping. Kim (2004) defined online shopping as examining, searching for, browsing in or looking at a product to get more information with the possible intention of purchase on the Internet. Today, people can anywhere to buy a product or service through website or emails were reached to the consumer and it is combined with e-commerce to enable the business transactions. In online shopping, company can promote the products and services through various channels such as websites, blogs, email, social media, forums, and mobile apps. Online shopping company in Malaysia which is LAZADA, LELONG, 11STREET, ZALORA, GROUPON, QOO10, E-BAY, RAKUTEN, ENSOGO, and
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