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Material Management Cases

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Material Management Cases
Case : 1

Electronics Corporation of India Ltd.(ECIL) is a Public Enterprise under the Department of Atomic Energy established with the purpose of supporting India’s Nuclear Power Programme and help the country achieve self-reliance in professional electronics. Over the years the company evolved itself into a multi-product and multi-disciplinary organisation with focus on Computers, Control Systems and Communications. In the post-liberalisation scenario, the compulsions of global competition on local soil guided its Vision, Mission and Objectives.

To help the country achieve self-reliance in Strategic Electronics.
Mission
To strengthen the status as a valued national asset in the area of Strategic Electronics meeting the requirements of Atomic Energy, Defence, Space, Civil Aviation, Security and such other sectors of strategic importance.

Objectives
1〉 To strengthen the technology base and thereby the capability to combattechnology denials.
1〉 To promote creativity and innovation and realise higher levels of operational efficiency through actionable learning
2〉 To attain and maintain world-class competitiveness by pursuing global benchmarks
3〉 To lay down plans and programmes for effective succession at senior management level
4〉 To consistently ensure a customer-centric organisational culture
5〉 To achieve steady growth in business performance and generate reasonable internal resources

The operations are therefore focussed towards meeting the requirements of Strategic Electronics in the Nuclear, Defence, Security and such other sectors of National Importance.

The Crisis

The post-liberalisation period of 90s was characterised by intense competition from both the MNCs and private sector. The impact of the globalisation process and the sanctions in the wake of Pokhran-11 experiments have brought the company to the brink of sickness in 1998-99. ECIL suffered a loss of Rs.10 crore in 1997-98 and a substantial loss of Rs.60 crore in 1998-99. The

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