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Maui Diver: Finding Pearls in Plunging Necklines

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Maui Diver: Finding Pearls in Plunging Necklines
Michael Estes Instructor: Jeffrey Mexia English 100 20 June 2012

Maui Diver: Finding Pearls in Plunging Necklines Why does looking at this female model make me want to buy pearls? The focus of this advertisement is that of a particularly attractive female model, sitting on what appears to be an outdoor couch. The entire composition of the image, has the female subject positioned in a close-up and frontal view; angled in such a way that the subject appears to be sitting right next to the advertisement's audience in comfortable surroundings on a beautiful day. The background composition of the image is of a well manicured grass lawn that leads into peaceful blue waters. The shades of blue in the water are highly similar to that of the color of the couch upon which the model is sitting.

The point of view of the audience, is that of being seated beside the female model; using a subjective effect that creates the illusion of greater intimacy. The model is visually appealing to both males and females due to the soft warm tones of her skin, as well as having wrinkle-free and blemish-less skin. I believe this ad targets both males and females (preferably couples). Just from the general layout of the ad I would suggest that the target audience is composed of outer-directed consumers: “Achievers”, couples between the ages of 25-54 years old (with the majority being 35 and older).

If the audience is female, then the angle of the subject and close-up focuses attention on the hearings, necklace, ring all made of black pearls; nevertheless, as the audience begins to look out from those pearls, the audience sees a young woman with beautiful hair, flawless makeup, and manicured fingernails. Even the eyes of the model which appear to be gazing off into the distance

makes it more comfortable for the audience to maintain a longer period admiring her and what she is wearing.

On the other hand assuming that the audience is composed entirely of males sexually attracted

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