MB0038 Management Process And Organiz
SUMMER SESSION – 2013
MASTER OF BUSINESS ADMINISTRATION- SEMESTER 1
ROLL No. : 1408000472
Nitin Baban Borkar
MB 0038: Management Process and Organization Behavior
Q.1 Define the terms “strategy’/. Explain the following:
a) Corporate Strategy
b)Business Strategy
C)Functional Strategy
Ans:
Strategy means the grand plan and the term is borrowed from the military which distinguished between the grand plan and actual action by calling the former strategy and the latter tactics.
Corporate strategy
This grand plan created by the corporate headquarters is called ‘Corporate Strategy’. It lays down the grand plan to be followed by each business under a corporate headquarters. If you are small Individual, you will not have a corporate strategy; however, will still have a strategy for your business. Though you can call it the corporate strategy of individual on the argument that Individual is a corporate, it is perhaps inappropriate. Since Individual is not very big, usually we prefer to call his strategy as business strategy.
Business strategy
Every business, small or big, will have a business strategy. This is the grand plan for doing business. For example, individual can make a grand plan of expanding his business to another district or having branches. He can take a decision to be the provider of low cost furniture or highly differentiated furniture, household furniture only, modular furniture only, a supplier of all furniture needs, etc. This is what business strategy is.
Functional strategy
Once you have a business strategy, each independent department will need its own strategy. Each business will make their own grand plan or strategy and this is called functional strategy. In other words, the grand plan made by each functional area is called functional strategy. Usually organizations have operations strategy, finance strategy, marketing strategy, and HR strategy. If you are large and well diversified, you may have an information strategy, supply chain strategy,
MASTER OF BUSINESS ADMINISTRATION- SEMESTER 1
ROLL No. : 1408000472
Nitin Baban Borkar
MB 0038: Management Process and Organization Behavior
Q.1 Define the terms “strategy’/. Explain the following:
a) Corporate Strategy
b)Business Strategy
C)Functional Strategy
Ans:
Strategy means the grand plan and the term is borrowed from the military which distinguished between the grand plan and actual action by calling the former strategy and the latter tactics.
Corporate strategy
This grand plan created by the corporate headquarters is called ‘Corporate Strategy’. It lays down the grand plan to be followed by each business under a corporate headquarters. If you are small Individual, you will not have a corporate strategy; however, will still have a strategy for your business. Though you can call it the corporate strategy of individual on the argument that Individual is a corporate, it is perhaps inappropriate. Since Individual is not very big, usually we prefer to call his strategy as business strategy.
Business strategy
Every business, small or big, will have a business strategy. This is the grand plan for doing business. For example, individual can make a grand plan of expanding his business to another district or having branches. He can take a decision to be the provider of low cost furniture or highly differentiated furniture, household furniture only, modular furniture only, a supplier of all furniture needs, etc. This is what business strategy is.
Functional strategy
Once you have a business strategy, each independent department will need its own strategy. Each business will make their own grand plan or strategy and this is called functional strategy. In other words, the grand plan made by each functional area is called functional strategy. Usually organizations have operations strategy, finance strategy, marketing strategy, and HR strategy. If you are large and well diversified, you may have an information strategy, supply chain strategy,