Mcdonald Pest Swot

1. INTRODUCTION In 1954, exclusive milkshake maker Multimixer, Raymond Albert Kroc mortgaged his home and went all the way to California after hearing about Dick&Mac McDonald hamburger stand made used of eight Multimixer at one time. He bought over the license and start opening up several restaurants all over US. The first McDonald restaurant was in Des Plaines, Illinois earned $366.12 on its very first day (McDonald, 2007). Over the time, it had grown to one of the largest food service company and holds a strong position in the market. The company is built out of five major activities; Operation, Development, Finance, Marketing, Human Resource (Bized, 2006). Using the PEST and SWOT analysis, this report attempts to observe the structure inside McDonald Corporation and its adaptability level to the external environment. Some possible future strategies were also mentioned within, consisting what sort of movement the company might want to take to expand their market.

2. Research Objectives

• To investigate the management system of one big corporation
• To analyze its present position, their stability in the market and the competitions it faces using the PEST and SWOT Analysis method
• To acquaint the strategies taken by this corporation in order to held its position
• To suggest some future strategic direction the company might want to take to keep up the trends in the world today.

3. Research Methods

3.1 Secondary Data This report were base on sources taken from management books and ase study books, online journals, articles from sites related to the company and its overall performance.

3.2 Evaluation of Secondary Data The sources of data mentioned above were put together and evaluated to bring up the ideas and facts it contains. Primary data is not given due to the limitation of area this report

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