Mckay Importance Of Setting Goals

“One person with a commitment is worth more than a hundred who only have an interest,” Mary Crowley. A written goal represents a real commitment, and this commitment is what separates dreams from obtainable goals. Setting goals are necessary because an individual cannot procure an aspiration until they clearly define exactly what that aspiration is. Therefore, yes, a successful salesperson sets specific goals and objectives to obtain before making plans and taking action. In “Importance of Setting Goals for a Business,” Matt Mckay explains the definition and importance of salespeople setting goals in their workplace. Goals are resolutions to achieve desired results. Research studies show a direct link between goals and enhanced performance
Therefore, not only must specific goals be set, but a salesperson must also execute a set of actions to achieve them. Whether or not the salesperson achieves their goal is just a matter of blind chance without a goal setting strategy and a series of actions to utilize, and according to Susan Ward in, “Goal Setting: The First Step to Achievement,” blind chance is certainly not the way to run a successful business. Having said that, a salesperson should utilize a goal setting formula that incorporates a strategy or strategies to accomplish the goal. For example, suppose a subject wants to increase sales. When setting this goal, do not just write, “I will increase sales.” A salesperson should be able to visualize, understand and almost taste the results they are pursuing, therefore, “I will increase sales,” is too broad. To avoid this, first, specify the goal further, such as, “I will increase sales this month by 25 percent.” Setting a specific goal builds the criteria needing to evaluate success. In this case, at the end of the month, either the salesperson will succeed by increasing sales 25 percent compared to the previous month, or they will not. Next, the salesperson will specify the strategy of actions they will utilize to accomplish the goal, “I will achieve a 25 percent sales increase this month by offering an additional 10 percent off of sales on all inventory, and also advertise