1.1. Purpose of the review (Given)
Many extension and adoption programs that have aimed to improve productivity have failed to result in widespread change in farming practices.
The purpose of this review is to provide generic recommendations on how funding for extension and adoption programs to improve the productivity of the red meat industries across southern Australia can be used more effectively, through looking look at investments made past extensive and adoption programs.
There has been an increasing international demand in protein which means that the future of the Australian red meat industries is bright (PWC). This is due to the increase in global population especially in developing countries such as Korea and China (World population review). Australia exports about 60% of their produce due to the relatively small population domestically. In this report, the focus is on funding for extension and adoption models which aim to increase the productivity of Southern Australian cattle, sheep and goat industries to meet the demands of their major export markets such as Korea, Russia, Japan and the rising market in China.
Beef farms in the Southern Australian are more intensive with high quality flavour and marbling meat than the northern counterpart, selling to high value export markets (PWC). Australia has been the largest sheep exporter in the world (MLA). These were made possible much to the Research, Development and Extension (RD&E) programs implemented into the industries in the past 2 decades, which have already set the stage for an increase in productivity, making Australia one of the few exporters to have a steady growth in their herds and flocks towards an increase in export volumes. However, despite the foreseeable growing demands, combinations of local and global issues have risen putting the industries in challenges. The high Australian dollar and uncertain domestic and global economic conditions combined with