Media Representatin of Women in Sport
Major Essay
Current society is built upon stereotypes and constructions that are predetermined by previous generations’ views. One of the most recognised historical constructions is the patriarchal theory, that the female is subservient to the male. However, this construction of gender power is slowly equalising, with the rise of feminist groups in the latter part of the 20th century giving reason for this occurring. Nevertheless, gender battles are still occurring, particularly in the sporting industry, which remains male dominated. Female sport has been given much notoriety over their uproar in the past decade, but is finding in a male controlled industry it is difficult for women to receive help from governing bodies. Female sport is marginalised compared to male sport, largely due to the sexualisation of the athletes themselves. Professionally they are receiving very little media coverage in comparison to males and in an amateur sense; females are being stereotyped as a result of the images of ‘athletic’ sexualised women displayed in magazines such as Zoo, Sports Illustrated and Alpha. The media has evolved female sport into sexually appealing entertainment and doesn’t give the sports that have not been sexualised, enough coverage. (Maria Sharapova Bikini)
The media have constructed their own image of what a female athlete ultimately looks like by posting images in their magazines, “characteristics favoured in visual media are those commonly associated with feminine beauty, such as smiling, unblemished skin, slender and toned physique, and long blonde hair” (Schell n.d.). Maria Sharapova pictured below is the perfect example, and even though she isn’t the number one female tennis player and hasn’t been for some time, she is still one of the most popular and most followed players in the women’s circuit, she was the highest paid female athlete in the world come 2006, earning more from endorsements than prize money (Carr 2006). We see in
Current society is built upon stereotypes and constructions that are predetermined by previous generations’ views. One of the most recognised historical constructions is the patriarchal theory, that the female is subservient to the male. However, this construction of gender power is slowly equalising, with the rise of feminist groups in the latter part of the 20th century giving reason for this occurring. Nevertheless, gender battles are still occurring, particularly in the sporting industry, which remains male dominated. Female sport has been given much notoriety over their uproar in the past decade, but is finding in a male controlled industry it is difficult for women to receive help from governing bodies. Female sport is marginalised compared to male sport, largely due to the sexualisation of the athletes themselves. Professionally they are receiving very little media coverage in comparison to males and in an amateur sense; females are being stereotyped as a result of the images of ‘athletic’ sexualised women displayed in magazines such as Zoo, Sports Illustrated and Alpha. The media has evolved female sport into sexually appealing entertainment and doesn’t give the sports that have not been sexualised, enough coverage. (Maria Sharapova Bikini)
The media have constructed their own image of what a female athlete ultimately looks like by posting images in their magazines, “characteristics favoured in visual media are those commonly associated with feminine beauty, such as smiling, unblemished skin, slender and toned physique, and long blonde hair” (Schell n.d.). Maria Sharapova pictured below is the perfect example, and even though she isn’t the number one female tennis player and hasn’t been for some time, she is still one of the most popular and most followed players in the women’s circuit, she was the highest paid female athlete in the world come 2006, earning more from endorsements than prize money (Carr 2006). We see in