PIZZA HUT RESTAURANT
Date: 13 June 2012
To: Mr Patrick Song, Chief Executive Officer
From: Mr Gilliette Lim, Director of Customer Service Operations
Subject: RECOMMENDATION REPORT OF ENHANCING CUSTOMER SERVICE
At your request, I am submitting this report detailing my recommendations to improve the quality of services in Pizza Hut Inc. My recommendations are based on my own experience, observations and feedbacks that are given by our customers.
Background
Pizza Hut is a well-known pizza restaurant located around the globe in terms of the number of outlets and percentage of market share among the fast food restaurants. In United States, there are about 6,200 restaurants and in other 100 countries, more than 4,000 restaurants. Dan and Frank Carney, the original founder of Pizza Hut, opened the first Pizza Hut restaurant in 1958 in their hometown of Wichita, Kansas. Today, the Pizza Hut is owned by Yum! Brand, Inc. Pizza Hut is famous in its various choices of toppings and its signature crusts. Nevertheless, recently we have received a lot of complaints from customers. Therefore, issues and problems have detected and solutions are provided to deal with the problems.
Problems
Although “Pizza Hut” has made a lot of improvement but they still have not meet the customers’ high expectation. One of the concerns is the poor quality of service in Pizza Hut. Customers complained about the Pizza Hut’s slow and tardy services which are very time consuming.
Besides, customers complained about the rude attitude of the employees. Customers are not bothered when they request for service. Food hygiene is also one of the problems that has been neglected by our company. This causes dissatisfaction of customers and affects our company reputation.
On top of that, poor delivery service is one of the hottest issues that are currently discussed in our customer feedback website. Customers are not able to enjoy their food due to the poor delivery service rendered.