Case Study on
Mentoring at Coca-Cola Food
Introduction
Mentoring is one of those programs adopted by the companies to assist the employees in developing their leadership capabilities. “Mentoring is an attempt to transfer experience and expertise from experienced individuals in an organization to the less experienced” (Gregson, 1993, p. 19). Most of the cases it has been used for fast catching the work environment by the employees. Gregson (1993, p. 19) elaborate the process indicating that by this activity senior manager overseas the activity and performance of a more junior colleague who is allocated for fast development.
According to Scandura, Tejeda, Werther, & Lankau (1996, p. 50), in the mentoring process, mentors speedup nurturing environments wherein protégés may grow faster and more professional than their peers and are therefore better prepared to compete in the organization and as leaders. This gives a clear indication that the process is ought to give strength of the company by having a valuable human capital.
In 2011, Coca-cola becomes the number one world’s most valuable brand by Interbrand’s analysis (Interbrand, 2011). It is not only because of their product offering to the mass people but also their renowned corporate practice. Human resources plays a vital role in Coca-cola’s strategic decision implementation. Similar to other big industry leaders, Coca-Cola also have mentoring program in their management practice. So, as a world’s number one valuable brand it is interesting to see, how they are working on this program
Coca-Cola Company in brief
With a mission to strive for refresh the world, inspire moments of optimism and happiness, create value and make a difference (Mission Statement by Coca-Cola Global), Coca-Cola started its non-alcoholic beverage product offerings on 1886 in Atlanta, USA. Since than Coca-cola is one of the most renowned