Merchants Of Cool Analysis
Are you aware of what age group tend to be the biggest consumers in the United States? Would it surprise you if you were told that it is teenagers? I know that when I started watching Merchants of Cool I was caught off guard when they explained that it was teenagers. The documentary starts to explain why the teenagers are the largest group of consumers and why they need to be catered to. I think that one of the best things about this documentary is the way that it explains the entire situation.
It is quite simple when they explain the facts. It is explained that teenagers do not have to worry about paying a house mortgage, car payments or other bills and because of this they have more money to spend on anything that they wish to spend it on. They also still have their parents that will still spend money on them. Because of these reasons, teenagers is the age group that is the largest consumers. I enjoyed how the documentary then explained the entire reason why companies need to make their product “cool.” Teenagers are constantly trying to keep themselves caught up with all of the latest trends and what is considered “cool” to amongst themselves. Because of how difficult it is to know what the next trend will be it is important for companies to hire people that will go out and learn what is cool. The way that the writers present the information in the documentary is important because they present it in the form of facts. By letting …show more content…
the audience know the facts behind documentary, it pulls in people who are watching the show. It adds to the validity of the show by presenting information in percentages and other statistical aspects.
Merchants of Cool also included many different visual and audio aspects.
The show included many commercials to show exactly how teenagers were being pulled into the trap of marketers. With the audio of loud music in the commercials that would only appeal to teenagers, it verifies exactly how companies cater to teenagers. With being shown things other than just a man sitting in a chair telling you the facts, by showing you the actual facts and playing music it keeps the viewer actively engaged in the story that they are
telling.
Although I felt like they did a pretty good job of explaining company's thoughts as well as making the documentary interesting, I did feel as if Merchants of Cool did have some parts that were pretty dry. Throughout the documentary they made it very clear that the purpose of the story was to explain how teenagers are the biggest consumers but it did get to the point of almost annoying when every person they talked to would say the same exact thing. I also thought that maybe the narrator seemed a little biased because all they would say is how the most important teenagers to pay attention to is the “popular” teenagers, even though what they think may be cool could be different from what other groups of teenagers think is cool.
Overall, I think the documentary Merchants of Cool was pretty interesting. I enjoyed the way that they kept the viewer engaged most of the time by presenting commercials and music instead of showing just researchers talking. I also enjoyed the way the writer of the documentary found a lot of statistics that would in turn keep viewers thinking.
It is quite simple when they explain the facts. It is explained that teenagers do not have to worry about paying a house mortgage, car payments or other bills and because of this they have more money to spend on anything that they wish to spend it on. They also still have their parents that will still spend money on them. Because of these reasons, teenagers is the age group that is the largest consumers. I enjoyed how the documentary then explained the entire reason why companies need to make their product “cool.” Teenagers are constantly trying to keep themselves caught up with all of the latest trends and what is considered “cool” to amongst themselves. Because of how difficult it is to know what the next trend will be it is important for companies to hire people that will go out and learn what is cool. The way that the writers present the information in the documentary is important because they present it in the form of facts. By letting …show more content…
the audience know the facts behind documentary, it pulls in people who are watching the show. It adds to the validity of the show by presenting information in percentages and other statistical aspects.
Merchants of Cool also included many different visual and audio aspects.
The show included many commercials to show exactly how teenagers were being pulled into the trap of marketers. With the audio of loud music in the commercials that would only appeal to teenagers, it verifies exactly how companies cater to teenagers. With being shown things other than just a man sitting in a chair telling you the facts, by showing you the actual facts and playing music it keeps the viewer actively engaged in the story that they are
telling.
Although I felt like they did a pretty good job of explaining company's thoughts as well as making the documentary interesting, I did feel as if Merchants of Cool did have some parts that were pretty dry. Throughout the documentary they made it very clear that the purpose of the story was to explain how teenagers are the biggest consumers but it did get to the point of almost annoying when every person they talked to would say the same exact thing. I also thought that maybe the narrator seemed a little biased because all they would say is how the most important teenagers to pay attention to is the “popular” teenagers, even though what they think may be cool could be different from what other groups of teenagers think is cool.
Overall, I think the documentary Merchants of Cool was pretty interesting. I enjoyed the way that they kept the viewer engaged most of the time by presenting commercials and music instead of showing just researchers talking. I also enjoyed the way the writer of the documentary found a lot of statistics that would in turn keep viewers thinking.