Sample Article: BBC News Business, 2013, Hyundai Motors ' profits slide as strong won hits earnings, assessed 22/03/2013, http://www.bbc.co.uk/news/business-21177329
Introduction
This essay demonstrates some management theories and ideas about current situation of Hyundai Motors - a world’s renowned auto maker company. They include overall organizational environment, Mintzberg’s Managerial roles, and finally the main challenges company is facing in broader perspective. The essay concludes with giving an overall picture of Hyundai’s current situation in the global market and what impact it can create on Hyundai’s profitability and economic growth in future.
The organizational Environment
Waddell et al. (p. 73) Illustrate the organizational environment as the set of forces and conditions outside the organization’s boundaries with the potential to affect the way organization operates, thus, presenting mangers with both opportunities and threats. Hyundai motors is facing intense competition with Japanese car companies, as they are now becoming more affordable due to the recent fall observed in ‘ Yen’. On the other hand, Korean ‘Won’ has risen almost 5% against the U.S dollar since October last year, causing the Korean goods more expensive to foreign buyers. Similarly, Economic crisis in key export markets, where major part of Hyundai’s revenue is generated, has put a question mark on Hyundai’s future growth and profitability. So, these are the external factors that have posed a big challenge to Hyundai’s management, as LIM HYUNG-GEN says in the article “Hyundai’s ability to overcome these worsening external factors will be put to test this year. “
Also, Hyundai’s recent overstated fuel efficiency of some of its vehicles can cause a serious threat to the company in form of losing its customers and decrease in company’s reputation.
Organizational Performance
Waddell et al. (p. 05) define the organizational performance as a measure of how
References: Waddell, D., J. Devine, G. Jones and J. George (2012) Contemporary Management (2nd edition). North Ryde, NSW: McGraw-Hill, Australia. BBC News , 2013, Hyundai Motors ' profits slide as strong won hits earnings, published 24/01/2013, http://www.bbc.co.uk/news/business-21177329