BUSINESS COMMUNICATION
MGT 505
PROFESSOR Dr. Vic Villarreal
STRAYER UNIVERSITY
Spring Quarter
28TH OF April 2013
Identify the Web site, the sender, and perceived receiver.
The website is http://www.jpmorganchase.com/corporate/About-JPMC/about-us.htm. The sender is JPMorgan Chase’s public relations and communications department. Looking at the variety and richness of messages heralding the successes and profitability of the bank, it is obvious that the message is intended for a variety of stakeholders like investors, potential investors, shareholders, customers and potential customers, employees and even its competitors.
Analyze the integrated business communication.
Integrated …show more content…
For example, if one looks at the press release of April 25th of 2013, one realizes it heralds through its title “Chase Ranks #1 in Mobile Banking Functionality” a technological milestone that not only places the company ahead of its competitors, but also entices prospective customers who might see this as a plus. In this particular press release, many stakeholders are targeted at the same …show more content…
This is exemplified in the very setup of the website and the various breakdown of the message into sections, topics, dates in a coherent and easily accessible way through internet access and other communication tools. For example, the topics are arranged beginning with investor relations, financial information, CIO reports, annual report and proxy, shareholder presentations, corporate responsibility to feedback link in frequently asked questions. A cursory look at the table of contents shows that there is a deliberate attempt at presenting a unified message about the company to its stakeholders that paints a bright light, vision and growth with special attention to the