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Mgt599 Module 2 Session Long Project

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Mgt599 Module 2 Session Long Project
Porter’s Five Forces & PEST

Course Number: MGT599
Trident University

May 6, 2013

Abstract
Porter’s Five Forces and Political, Economic, Sociocultural and Technology (PEST) analyses are key components used to complete an environmental analysis for the packaged food industry. This paper provides a brief summary of the components of each analysis and provides recommended sources to complete the required components within each system. Accessing federal and state government resources, journals, newspapers and industry financial records provide adequate resources to complete each analysis that will ultimately lead to an accurate environmental analysis.

Porter’s Five Forces & PEST
Porter’s Five Forces and Political, Economic, Sociocultural and Technology (PEST) analyses are key components used to complete an environmental analysis for the packaged food industry. However, completing either of these analyses is not possible without first understanding where to find the information to build a complete picture. This paper provides a brief summary on each of the analysis systems and nails down the sources that will inevitably lead to the packaged food industry analysis.
Porter’s Five Forces
The configuration of the five forces differs by industry. The strongest competitive force or forces determine the profitability of an industry and become the most important to strategy formulation. The most prominent force, however, is not always obvious. Industry structure grows out of a set of economic and technical characteristics that determine the strength of each competitive force. Taking the perspective of an incumbent or a company already present in the industry molds the end result of the analysis. The analysis can be readily extended to understand the challenges facing a potential entrant. Moreover, the devil is in the details of locating the key data to conduct the actual analysis. The following sections provide a brief summary of the five



References: Barrios, Renan J. (2008). Campbell Soup Co. Valuation Project Financial Statement Analysis and Equity Valuation. Retrieved April 26, 2013, from http://www.businecon.com/sites/default/files/Equity-Valuation-Campbell-Soup-Co.pdf Gwin, Carl R. (2001). A Guide for Industry Study and the Analysis of Firms and Competitive Strategy. Retrieved on April 24, 2013, from http://faculty.babson.edu/gwin/indstudy/index.htm MindTools. (ND). PEST Analysis: Identifying "Big Picture" Opportunities and Threats. Retrieved on April 28, 2013, from http://www.mindtools.com/pages/article/newTMC_09.htm Porter, Michael E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, January 2008. Retrieved on April 27, 2013, from http://polisci2.ucsd.edu/snunnari/HBR_on_Strategy_23_41.pdf QuickMBA. (ND). PEST Analysis. Retrieved on April 28, 2013, from http://www.quickmba.com/strategy/pest/ Securities Exchange Commision. (ND). Kraft Foods Group, Inc. Retrieved on April 28, 2013, from http://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001545158&owner=include&count=40&hidefilings=0 Wiki CFO. (2012) Threat of New Entrants (one of Porter 's Five Forces). Retrieved on April 27, 2013, from http://www.wikicfo.com/Wiki/Default.aspx?Page=Threat%20of%20New%20Entrants%20-%20one%20of%20Porters%20Five%20Forces&NS=&AspxAutoDetectCookieSupport=1 Wikipedia. (ND). PEST Analysis. Retrieved on April 27, 2013, from: http://en.wikipedia.org/wiki/PEST

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