(A Project on MakemyTrip.com)
Prof. Jenny Benoy and Ms.Apeksha Poojary
KEYWORDS: Talent pipeline, Talent Management, Strategic Development
ABSTRACT:
Organisations are made up of people creating value through proven business processes, innovation, customer service, sales and many other important activities. As an organization strives to meet its business goals, it must make sure that it has a continuous and integrated process for recruiting, training, managing, supporting and compensating these people.HR ability to align human capital resources with its business strategy and improve workforce skills through strategic training and development is paramount for any organisational success.
MakemyTrip (MakemyTrip.com) provides insights into some of the successful ways on how they are developing and managing talent which is directly aligned with the company’s overall business goals. But creating a leadership talent pipeline is equally important for sustainability and continuous flow of leaders who can execute strategies effectively. Hence today’s imperative is not only to enhance talent or create leadership pipeline but to also align it to the long-term business strategy in order to execute strategy today and tomorrow for the organization.
This paper provides insights, in the era of e-commerce, the strategy used by Make My Trip for identification and development of mid-level talent who demonstrate “high potential”. Additionally, the paper also recommends methods for development of mid-level talent pipeline for a better tomorrow for e-commerce enterprises.
INTRODUCTION
MakemyTrip.com, India’s leading online travel company was founded in the year 2000 by Deep Kalra, an alumnus of Indian Institute of Management, Ahmedabad, India. It aims to offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer support.
The people philosophy of