Military and Corporate Strategy
Business and Management
2010-2011
Military and corporate strategy
Corporate and Business Strategies
[pic]
Alexandre de Rodellec
Bettina Voisin
Fleur Bazin
Alicia Dutheil
Aimeric Raynaud
Introduction:
Stake of the topic Definition of key words Establishment of paradoxes Issue as a question form Announcement of the plan
I. The historical origin of strategy
A. The birth of military strategy: Sun Tzu
- Main actors
- Historic main events of the evolution
B. The concept of business strategy
- What is strategy about?
- Different kind of company
- Strategic analysis
II. The relation between military strategy and business strategy
A. Internal relationship: exploitation of resources
- Human resource
General / CEO
Soldiers / Employees
- Capital resource
B. External relationship: taking into account the environment
- Competitors
- Unpredictable factors
- Customers
III. The limit of using a military strategy in a company
A. Limits on strategic choices
B. The importance of empowerment
Conclusion
INTRODUCTION:
If it is legitimate for those working in industry to use phrases like ‘we have won the battle for industry leadership’, ‘we have successfully defended our market position’, or ‘we have made a killing on the stock market’, there is a link suggested between military and business thinking. Both type of organization are involved in a competitive environment; armies fight for territories and business corporation fight for market share. Both seek to identify a way of winning and both define this process as ‘strategy’.
By the early eighties, some business strategists realized that they did
2010-2011
Military and corporate strategy
Corporate and Business Strategies
[pic]
Alexandre de Rodellec
Bettina Voisin
Fleur Bazin
Alicia Dutheil
Aimeric Raynaud
Introduction:
Stake of the topic Definition of key words Establishment of paradoxes Issue as a question form Announcement of the plan
I. The historical origin of strategy
A. The birth of military strategy: Sun Tzu
- Main actors
- Historic main events of the evolution
B. The concept of business strategy
- What is strategy about?
- Different kind of company
- Strategic analysis
II. The relation between military strategy and business strategy
A. Internal relationship: exploitation of resources
- Human resource
General / CEO
Soldiers / Employees
- Capital resource
B. External relationship: taking into account the environment
- Competitors
- Unpredictable factors
- Customers
III. The limit of using a military strategy in a company
A. Limits on strategic choices
B. The importance of empowerment
Conclusion
INTRODUCTION:
If it is legitimate for those working in industry to use phrases like ‘we have won the battle for industry leadership’, ‘we have successfully defended our market position’, or ‘we have made a killing on the stock market’, there is a link suggested between military and business thinking. Both type of organization are involved in a competitive environment; armies fight for territories and business corporation fight for market share. Both seek to identify a way of winning and both define this process as ‘strategy’.
By the early eighties, some business strategists realized that they did
Bibliography: http://gustavemar.free.fr/strategie_entreprise.htm http://en.wikipedia.org/wiki/The_Art_of_War http://www.2-speed.com/2006/09/applying-military-strategy-and-tactics-to-business-preamble/ http://www.zeromillion.com/business/strategy.html http://www.easy-strategy.com/ -Administration Industrielle Generale 1916 Henri Fayol(1841- 1925). -The art of War, Sun Tzu. -Combine Leadership and Management Skills, Adamchik, Walter. March 2002. -Transformational Leadership: Industrial, Military, and Educational Impact, Bass, Bernard 1998.